Growth And Analytics Lead
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Key skills for this role
About the Role
Synolon Systems is seeking a Growth & Analytics Lead to drive growth strategy, analytics, experimentation, and paid media for a robotics media platform. The role involves analyzing content performance, managing paid campaigns, building dashboards, and identifying growth opportunities.
Key Skills for This Role
Responsibilities
- Analyze content performance across all platforms
- Monitor audience behavior and audience trends
- Identify growth opportunities and performance bottlenecks
- Investigate why content performs or underperforms
- Create actionable recommendations based on data
- Design and manage experimentation initiatives
- Manage and optimize paid media campaigns
- Allocate advertising budgets across platforms
- Improve campaign performance and ROI
- Build dashboards and performance reporting systems
Requirements
- Scaled digital channels to over 1 million followers and generated millions of views and clicks
- Growth Strategy & Growth Marketing experience
- Performance Marketing experience
- Paid Media Management & Paid Advertising experience
- Proficiency in Google Analytics 4 (GA4)
- Marketing Analytics and Marketing Attribution experience
- Conversion Rate Optimization (CRO) experience
- A/B Testing & Experimentation experience
- Data Analysis, Visualization & Dashboard Reporting (Looker Studio)
- ROI, Budget Management & Digital Marketing Strategy experience
- Fluent English required
Full Job Posting
The Opportunity
- You will become the performance engine behind the Robotics ecosystem.
- Your role is to understand what drives growth, identify what limits performance and continuously improve audience acquisition, engagement and retention across all platforms.
- You will help determine what should be scaled, what should be stopped and where we should invest its resources.
What You'll Do
- Analyze content performance across all platforms.
- Monitor audience behavior and audience trends.
- Identify growth opportunities and performance bottlenecks.
- Investigate why content performs or underperforms.
- Create actionable recommendations based on data.
- Design and manage experimentation initiatives.
- Manage and optimize paid media campaigns.
- Allocate advertising budgets across platforms.
- Improve campaign performance and ROI.
- Build dashboards and performance reporting systems.
What We're Looking For
- You are analytical, curious and obsessed with understanding why things work.
- Experience in Growth Strategy, Performance Marketing, Paid Media Management, Analytics, Audience Analysis, Conversion Optimization, Marketing Attribution, Experimentation, Data Visualization, AI Workflows.
- Paid Media Experience: Strong experience managing substantial advertising budgets is required.
- Proven track record managing, optimizing and scaling paid advertising campaigns.
- Comfortable managing large advertising budgets, improving ROAS, reducing acquisition costs, optimizing conversion funnels.
AI & Analytics Stack
- Google Analytics 4, Looker Studio, YouTube Analytics, LinkedIn Analytics, Metricool, HubSpot, ChatGPT, Claude, Perplexity, NotebookLM, Make, Zapier, AI Agents, Airtable, Notion, Coda and Google Sheets.
What We Offer
- Opportunity to build something from day one.
- Significant career growth opportunities.
- Direct collaboration with founders.
- Access to cutting edge AI tools.
- Modern AI native work environment.
- Exposure to the global robotics industry.
- Premium office environment.
- Prime office location in Dubai.
Location & Schedule
- Dubai, JLT | On Site Only | Full Time | Fluent English Required
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