Group Marketing Manager
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Key skills for this role
About the Role
A confidential company in Dubai is seeking a Group Marketing Manager with 15+ years of experience to lead a lean marketing function. The role focuses on performance marketing, brand governance, SEO, and budget optimization across multiple businesses.
Key Skills for This Role
Responsibilities
- Lead performance marketing campaigns across all businesses using Meta, Google, retargeting, and other digital channels
- Allocate and optimize marketing budgets based on lead quality and revenue impact
- Develop and enforce brand positioning and governance standards across all business units
- Own group wide SEO strategy and oversee website performance
- Establish structured workflows for campaign briefs, approvals, launches, and performance reviews
- Manage shared marketing resources, agencies, and vendors
- Present monthly performance reports to leadership
- Partner with business unit leaders to improve lead generation and campaign effectiveness
Requirements
- 15+ years in marketing, including at least 5 years in a managerial role
- Experience in performance marketing, brand governance, SEO, and budget optimization
- Strong leadership and team coordination skills
Full Job Posting
Job Purpose
- Lead a lean, execution focused group marketing function that drives measurable ROI across multiple businesses.
- Focus on performance marketing, brand governance, SEO, budget optimization, and disciplined campaign execution.
Key Responsibilities
- Lead performance marketing campaigns across all businesses using Meta, Google, retargeting, and other digital channels.
- Allocate and optimize marketing budgets based on lead quality, conversion performance, and revenue impact.
- Develop and enforce brand positioning and governance standards across all business units.
- Approve strategic creative direction and maintain quality across marketing materials.
- Own the group wide SEO strategy and oversee website performance.
- Establish structured workflows for campaign briefs, approvals, launches, and performance reviews.
- Oversee marketing calendars and ensure alignment with business growth priorities.
- Manage shared marketing resources, agencies, and vendors.
- Present monthly performance reports to leadership.
- Partner with business unit leaders to improve lead generation and campaign effectiveness.
Key Skills
- Performance and digital marketing
- Marketing strategy and budget management
- Meta Ads and Google Ads
- SEO and website optimization
- Brand governance and positioning
- Campaign planning and execution
- Marketing analytics and ROI measurement
- Vendor and agency management
- Stakeholder management
- Leadership and team coordination
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