Group Chief Marketing Officer

About Medetone

Role Overview

Key Responsibilities

• Growth Strategy & Leadership: Shape and implement a comprehensive growth strategy aligned with business objectives, driving customer acquisition, revenue growth, and market expansion
• Integrated Campaign Management: Lead the execution of multi-channel campaigns across PR, OOH, and digital platforms, ensuring consistent messaging and measurable performance
• Brand & PR Leadership: Develop and execute brand strategy, managing public relations and media outreach to strengthen brand positioning and visibility
• Community & Market Expansion: Drive initiatives that build and engage communities through partnerships, sponsorships, and strategic activations
• Performance Marketing & Analytics: Oversee performance marketing initiatives, ensuring campaigns are data-driven and AI optimised
• Cross-functional Leadership: Collaborate with internal teams across product, operations, and leadership to align growth initiatives with broader business goals

Must Have

• Proven experience in public relations, branding, and out-of-home (OOH) campaigns
• Strong background in performance marketing and advertising
• Demonstrated success in launching campaigns that increased market share for the company
• Experience building and engaging communities through partnerships and activations
• Minimum 10+ years of senior marketing or growth leadership experience
• Experience leveraging AI in marketing and growth strategies

Technical Skills

• Experience across digital marketing platforms and advertising channels
• Strong understanding of creative tools and marketing technologies
• Expertise in brand development and campaign execution

Leadership & Soft Skills

• Proven ability to lead cross-functional teams
• Strong management, communication, and decision-making skills
• Highly driven, confident, and adaptable in fast-paced environments
• Nice to Have
• Background in healthcare, wellness, or e-commerce industries

Benefits

What We Offer

• Access to cutting-edge technology and tools to support your work
• Competitive Salary
• A Collaborative and Inclusive Team Culture
• Pension scheme
• Employee discounts on our healthcare products
• Opportunities for personal and professional development within a forward-thinking company
• This is a unique opportunity for a strategic and results-oriented marketing professional to make a significant impact in a fast-growing healthcare organisation.
• If you're ready to lead and drive excellence, we'd love to hear from you!