Group Brand Manager
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Key skills for this role
Role Overview
Lead product opportunity identification, business case development, positioning, launches, and marketing execution for a pharmaceutical vertical.
Own activities designed to achieve product market share and revenue targets within approved budgets and organizational guidelines.
Key Skills for This Role
Full Job Posting
Role Overview
Lead product opportunity identification, business case development, positioning, launches, and marketing execution for a pharmaceutical vertical.
Own activities designed to achieve product market share and revenue targets within approved budgets and organizational guidelines.
Responsibilities
- Identify unmet therapeutic needs, evaluate new product opportunities, and present business cases to vertical and country leadership.
- Prepare product manuals, design positioning strategies, and coordinate product launches with regional sales teams.
- Conduct post-launch audits, review performance, and initiate corrective actions when required.
- Oversee market research, branding, promotions, advertising agency collaboration, and marketing plan implementation.
- Plan and execute Continuing Medical Education programs with speakers, doctors, and healthcare professionals.
- Lead team development through appraisals, mentoring, recruitment support, and talent development.
- Gather regional sales feedback and incorporate regional needs into product and sales planning.
Qualifications
- Graduate degree in any science stream.
- 7–10 years of experience in pharmaceutical product management.
- Understanding of the Indian pharmaceutical industry, competition, customer behavior, and prescription habits.
Skills and Attributes
- Strategic product planning, market analysis, budget management, and cost control skills.
- Ability to analyze market data, clinical trial results, and sales performance.
- Excellent communication skills for scientific, medical, and stakeholder audiences.
- Adaptability to therapy advancements, healthcare policies, and regulatory updates.
- Proactive, visionary, network-oriented, people-focused, and strategically minded approach.
Benefits
- The employer describes learning and development, joining and relocation support, family support, medical coverage, and life coverage.
About the Company
Dr. Reddy’s Laboratories is a multinational pharmaceutical company focused on affordable and innovative medicines.
The role is within the Global Generics India business.
About drreddyslaboratorieslimited
Indian multinational pharmaceutical company developing and manufacturing affordable generic, branded-generic, biosimilar, and over-the-counter medicines.
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