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Brand Manager - RGenx

drreddyslaboratorieslimited
Mumbai, IND
Full-time
Onsite
Discovered 1 weeks ago
Portfolio managementCustomer engagementProduct marketingBrand strategyBrand architectureMarket access strategy
Free

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Portfolio managementCustomer engagementProduct marketing
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Role Overview

Drive portfolio growth, customer engagement, and marketing effectiveness for the Nexus Division.

The role focuses on brand growth, sales productivity, customer programs, and cross-functional marketing execution.

Key Responsibilities

  • Manage the Nexus Division product portfolio and track brand performance.
  • Identify growth opportunities and recommend portfolio interventions.
  • Design and execute customer engagement programs that improve reach, loyalty, and business contribution.
  • Develop growth strategies for flagship brands, including extensions and activation initiatives.
  • Design monthly and quarterly sales and trade schemes and evaluate their effectiveness.
  • Publish marketing MIS and generate insights from sales, brand, customer, and market data.
  • Review brand, territory, customer, and channel performance and develop growth plans.
  • Work with Sales, Purchase, Finance, and other stakeholders to execute marketing initiatives.

Qualifications and Experience

  • Post-graduation in sales or marketing is required.
  • Graduation in science is preferred.
  • Three to five years of overall professional experience is required.
  • Relevant backgrounds include pharmaceutical product or brand management, area or regional sales, portfolio or business development, or marketing analysis and coordination.

Skills and Exposure

  • Required capabilities include market access strategy, customer value propositions, regulatory requirements, product marketing, brand strategy, brand architecture, brand representation, business acumen, data analysis, market intelligence, and storytelling.
  • Legal, compliance, and medical regulation exposure is preferred.
  • Digital marketing, hospital accounts marketing, channel marketing, manufacturing, or research and development exposure is desired.
  • CRM and data visualization tool exposure is preferred.

Benefits

  • The company offers personalized learning and development programs, joining and relocation support, family support, medical coverage, and life coverage.
  • The company describes an inclusive culture focused on empathy, teamwork, innovation, and professional development.

About the Company

Dr. Reddy’s Laboratories is a multinational pharmaceutical company focused on affordable and innovative medicines.

The company operates research, manufacturing, and commercial activities across global markets.

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