Brand Manager - RGenx
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Key skills for this role
Role Overview
Drive portfolio growth, customer engagement, and marketing effectiveness for the Nexus Division.
The role focuses on brand growth, sales productivity, customer programs, and cross-functional marketing execution.
Key Skills for This Role
Full Job Posting
Role Overview
Drive portfolio growth, customer engagement, and marketing effectiveness for the Nexus Division.
The role focuses on brand growth, sales productivity, customer programs, and cross-functional marketing execution.
Key Responsibilities
- Manage the Nexus Division product portfolio and track brand performance.
- Identify growth opportunities and recommend portfolio interventions.
- Design and execute customer engagement programs that improve reach, loyalty, and business contribution.
- Develop growth strategies for flagship brands, including extensions and activation initiatives.
- Design monthly and quarterly sales and trade schemes and evaluate their effectiveness.
- Publish marketing MIS and generate insights from sales, brand, customer, and market data.
- Review brand, territory, customer, and channel performance and develop growth plans.
- Work with Sales, Purchase, Finance, and other stakeholders to execute marketing initiatives.
Qualifications and Experience
- Post-graduation in sales or marketing is required.
- Graduation in science is preferred.
- Three to five years of overall professional experience is required.
- Relevant backgrounds include pharmaceutical product or brand management, area or regional sales, portfolio or business development, or marketing analysis and coordination.
Skills and Exposure
- Required capabilities include market access strategy, customer value propositions, regulatory requirements, product marketing, brand strategy, brand architecture, brand representation, business acumen, data analysis, market intelligence, and storytelling.
- Legal, compliance, and medical regulation exposure is preferred.
- Digital marketing, hospital accounts marketing, channel marketing, manufacturing, or research and development exposure is desired.
- CRM and data visualization tool exposure is preferred.
Benefits
- The company offers personalized learning and development programs, joining and relocation support, family support, medical coverage, and life coverage.
- The company describes an inclusive culture focused on empathy, teamwork, innovation, and professional development.
About the Company
Dr. Reddy’s Laboratories is a multinational pharmaceutical company focused on affordable and innovative medicines.
The company operates research, manufacturing, and commercial activities across global markets.
About drreddyslaboratorieslimited
Indian multinational pharmaceutical company developing and manufacturing affordable generic, branded-generic, biosimilar, and over-the-counter medicines.
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