jazzhr
GEO/SEO Manager
Study Group
Noida, IND
Full-time
Senior · 6+ years experience
Onsite
Discovered 3 weeks ago
Google AI OverviewsChatGPTGoogle GeminiYouTube
Free
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Google AI OverviewsChatGPTGoogle GeminiYouTube
Full Job Posting
- Website experiences
- Landing pages
- Blogs and content platforms
- YouTube and other organic discovery channels
- Traditional search engines
- AI-powered search and generative discovery platforms
- AI search visibility across platforms such as Google AI Overviews, ChatGPT, Google Gemini, and other emerging AI search experiences.
- Generative Engine Optimization (GEO) strategies to improve brand inclusion, relevance, and authority in AI-generated responses.
- Entity optimization to strengthen brand, product, and topic associations across search ecosystems.
- Content freshness and optimization frameworks to maintain relevance for AI engines and evolving search algorithms.
- Development of future-ready search strategies beyond traditional keyword-based optimization, focusing on user intent, entities, topics, and knowledge authority.
- Develop and execute SEO strategies across 18 websites to increase organic visibility, qualified traffic, and lead generation.
- Build organic acquisition plans aligned with business objectives, growth targets, and NSE (New Student Enrolment) goals.
- Identify opportunities to improve non-branded traffic growth, topical authority, and share of search.
- Conduct search intent analysis and develop strategies based on user behaviour, market demand, and audience needs.
- Establish scalable SEO frameworks across global markets, ensuring consistency while supporting regional requirements.
- Lead GEO and AI search optimisation strategies to improve visibility across generative search platforms.
- Optimise content and digital assets for AI discovery through entity optimisation, structured information, authority signals, and content quality improvements.
- Monitor AI search developments, algorithm changes, and emerging best practices to maintain competitive advantage.
- Partner with Content, Product, and Marketing teams to embed GEO principles into digital experiences.
- Define content prioritisation frameworks based on search demand, business impact, audience intent, and market opportunities.
- Develop strategies to improve content discoverability across search engines, AI platforms, and organic channels.
- Collaborate with content teams to create authoritative, helpful, and search-optimised content.
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