GEO Expert

About Gate

Why This Role Exists

What You'Ll Own

• Drive Gate's presence and recommendation frequency inside AI-generated responses — ChatGPT, Perplexity, Gemini, Google AI Overviews, and whatever comes next.
• Build a content system designed for AI ingestion: structured data schemas, authoritative reference pages, FAQ layers, and citation-ready assets that LLMs consistently pull from.
• Design and maintain a monitoring dashboard that tracks Gate's AI share-of-voice across high-value queries in the crypto and Web3 space — and benchmarks it against the broader competitive landscape.
• Partner with SEO, Content, and PR to extend GEO coverage across Gate's core verticals — futures, Launchpad, staking, Web3 wallet, and beyond.
• Stay close to how AI search products evolve — RAG architectures, model update cycles, prompt-based discovery — and continuously adapt Gate's strategy ahead of the curve

Who We'Re Looking For

• Proven experience in GEO, AI search optimization, or a closely related field — hands-on, not just theoretical
• Strong SEO foundation: technical SEO, structured data, content strategy, and keyword research
• Deep understanding of how LLMs retrieve, rank, and cite information — and how to engineer content to influence that
• Ability to build measurement frameworks from scratch, define metrics where none exist, and translate ambiguous signals into clear priorities
• Fluent in the crypto and Web3 landscape — you can speak credibly about exchanges, futures, DeFi, wallets, and Launchpad products
• Experience working cross-functionally with content, PR, and SEO teams and driving alignment without direct authority
• Self-directed and comfortable in 0→1 environments — you set your own roadmap and move without waiting for a playbook
• Fluent in both English and Mandarin — you'll be working across global and Chinese-speaking teams
• Bachelor's degree or above in Marketing, Computer Science, Communications, or a related field
• Background from a top-tier crypto exchange (Binance, OKX, Coinbase, Bybit), crypto-native media (CoinDesk, The Block, PANews), major tech or internet company (ByteDance, TikTok, Alibaba, SHEIN), or a GEO/AI search agency

Why This Role Is Worth Your Time

• GEO in Web3 is blue ocean — the playbook doesn't exist yet, and the competitive landscape is wide open. You're not fighting for scraps in a saturated channel; you're defining how Gate shows up in the next era of search.
• Gate's scale means your work is immediately visible. Tens of millions of users, billions in daily volume — when you move the needle, you'll see it.
• Fully remote worldwide, with collaboration primarily during APAC hours (Beijing / GMT+8).
• *We regret to inform that only shortlisted candidates will be contacted.*