App Store Optimization (ASO) Expert

About Gate

About The Role

What You'Ll Do

• Own ASO end-to-end for iOS App Store and Google Play — keyword strategy, metadata optimization (titles, subtitles, descriptions), and organic install growth
• Build and iterate keyword coverage across brand, category, competitor, and feature terms
• Drive conversion rate improvements through screenshot, preview video, and icon testing; run structured A/B experiments via Google Play Experiments and iOS Product Page Optimization
• Build and maintain a multilingual review response system; analyze negative feedback to surface product and ops issues and improve overall ratings and user trust
• Monitor core metrics (impressions, CVR, installs, keyword rankings) using tools like Sensor Tower, Data.ai, and Appsflyer; deliver weekly and monthly reports
• Track ASO strategy changes from top exchanges (Binance, OKX, Bybit, and others) and extract actionable competitive insights
• Collaborate with paid acquisition, product, design, and content teams to align organic and paid growth strategy
• Support multilingual ASO across priority markets including English, Japanese, Korean, European languages, and Latin American Spanish/Portuguese
• What we're looking for
• 3+ years of ASO or mobile growth experience; internet, fintech, or crypto background preferred
• Deep familiarity with App Store and Google Play ranking algorithms and platform policies
• Hands-on experience with ASO tools such as Sensor Tower, App Annie, or Mobile Action
• Strong data analysis skills; experience with Appsflyer, Firebase, or Google Analytics is a plus
• Solid English reading and writing ability; additional languages (Japanese, Korean, Spanish, etc.) are a strong plus
• Bachelor's degree in marketing, data analytics, computer science, or a related field
• Bonus points if you have:
• Exchange, Web3, or crypto app growth experience
• Experience launching an app from 0 to 1, or scaling to millions of downloads
• A background in creative or visual asset optimization
• Multilingual or multi-market campaign experience

Why Join Us

• Build something that lasts — this is a 0-to-1 opportunity to establish Gate's app store operation as a systematic, scalable function
• Work at the intersection of product, brand, and user experience — your work directly shapes how 50M+ users first encounter Gate
• Operate across multiple languages, markets, and platforms with real complexity and real impact
• Join a remote-first global team that moves fast, values ownership, and is building at the frontier of Web3 and crypto
• *We regret to inform that only shortlisted candidates will be contacted.*