Field Marketing Manager
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Key skills for this role
About the Role
TALENTMATE is seeking a Field Marketing Manager to drive commercial growth by connecting market intelligence with revenue generation. The role involves leveraging AI, data, and executive engagement to accelerate customer buying journeys.
Key Skills for This Role
Responsibilities
- Understand pipeline dynamics fully and recognize where revenue comes from.
- Monitor market conditions, competitor activity, and industry trends to identify opportunities.
- Develop deep understanding of target accounts using CRM, marketing automation, intent platforms, and AI.
- Work alongside regional sales leaders to create and execute commercial plays against target accounts.
- Harness AI across every stage of customer engagement to research prospects and generate account intelligence.
- Design executive engagement experiences such as dinners, forums, workshops, and advisory boards.
- Prioritize activity that creates measurable commercial impact rather than simply delivering marketing outputs.
- Become an expert user of the commercial technology stack including CRM, marketing automation, CDPs, and AI platforms.
Requirements
- Experience working within B2B Technology Born in the Cloud or Cloud Native company.
- Experience in SaaS, Professional Services, Enterprise Sales, Account Based Marketing, Field Marketing, Customer Marketing, or Partner Marketing.
- Understanding of how businesses buy.
- Curious, commercial, technically confident, comfortable with AI, customer obsessed, analytical, collaborative.
- Confident working with senior executives.
Full Job Posting
The Role
- Marketing has changed. The traditional field marketing function is evolving into the commercial engine that connects market intelligence with revenue generation.
- The role of the modern Field Marketing leader is to accelerate commercial growth at the intersection of Sales, Marketing, Customer Success and Revenue Operations.
What You'll Do
- Understand pipeline dynamics fully and recognize where revenue comes from.
- Monitor market conditions, competitor activity and industry trends.
- Use data to identify and prioritize opportunities before they become obvious.
- Develop a deep understanding of target accounts using CRM, marketing automation, intent platforms, and AI.
- Work alongside regional sales leaders to create and execute commercial plays against target accounts.
- Harness AI across every stage of customer engagement to research prospects, generate account intelligence, and identify buying signals.
- Design executive engagement experiences such as dinners, forums, workshops, and advisory boards.
- Prioritize activity that creates measurable commercial impact.
- Become an expert user of the commercial technology stack including CRM, marketing automation, CDPs, and AI platforms.
Skills & Experience Required To Succeed
- Experience working within B2B Technology Born in the Cloud or Cloud Native company.
- Experience in SaaS, Professional Services, Enterprise Sales, Account Based Marketing, Field Marketing, Customer Marketing, or Partner Marketing.
- Understanding of how businesses buy.
- Curious, commercial, technically confident, comfortable with AI, customer obsessed, analytical, collaborative.
- Confident working with senior executives.
What Success Looks Like
- You will be measured by commercial outcomes: pipeline created/accelerated, opportunity progression, executive engagement, customer adoption, sales satisfaction, customer expansion, revenue influenced.
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