Events Unit Head- UAE National

Lead programmes & events of through design and development as well as process management and delivery of all programmes & events aiming to achieve objectives and deliver distinctive experience.

Lead of the developments of programmes & events content in line with established calendar, timeline and expectations.

▫ Aim for ‘best in class’ destination thematic activity with maximum reach and relevance to core targets and participating assets.

▫ Lead on the creativity and content at the heart of the experience always.

▫ Lead the working group coordination of key delivery parties; Marketing & Communication, Promotions, Culture, asset owners, external agencies, industry stakeholders.

▫ Manage optimal external agency relationship to support campaign delivery and effective activation outcomes.

▫ Establish measurement and success criteria for ongoing reporting of impact and ROI.

▫ Identify opportunities for improved relations with relevant stakeholders.

▫ Lead all campaign related marketing material and collateral to ensure alignment to campaign objectives and tone of voice.

▫ Ensure that 's brand identity is adhered to in campaigns and through all communication material and channels.

▫ Events strategy

▫ Lead the development and execution of a stakeholder engagement and management approach for the Campaigns department in order to enable the development of effective and positive relationships with current and future partners

▫ Develop strong, strategic networks and connections with government entities, key private sector players and the wider community to build a strong and sustainable portfolio of partners.

Implement highest level of customer service standards and monitor visitors’ experiences and feedback/complains and coordinate with internal and external stakeholders to identify solutions.

▫ Supervise a database of records, responses, and feedback to communicate findings as appropriate.

▫ Record the number of visitors and customers and advise on methods of enhancing visitors’ experience and engagement.

▫ Ensure effective cascading of the functional strategy into section business plans to ensure vertical alignment and horizontal integration with other interfacing sectional strategies.

▫ Manage the effective achievement of assigned objectives through the leadership of the Section by setting of individual objectives, managing performance, developing and motivating staff to maximize performance.

▫ Lead the talent development initiatives for the assigned section, collaborating with technical/discipline experts and thereby ensure the availability of talent to fit business requirements.

▫ Act as a role model and drive adherence to organizational values and ethics by employees of the assigned section to foster a value driven culture within the organization.

▫ Manage the preparation and recommend the section budget and monitor financial performance versus the budget while ensuring all sectional activities are conducted in line with the approved guidelines.

▫ Manage and ensure effective implementation of functional policies, procedures and controls covering all areas of assigned section activity so that all relevant procedural/legislative requirements are fulfilled while delivering a quality, cost-effective service.

▫ Lead the identification of opportunities for continuous improvement and sustainability of systems, processes and practices considering global standards, productivity improvement and cost reduction.

▫ Ensure that all section reports are prepared timely and accurately and meet requirements, policies and quality standards.

▫ Government Stakeholders

▫ Key vendors and suppliers

▫ Tourism Authorities

▫ Educational Institutes

▫ Cultural sites

▫ Bachelor’s or Master’s degree (Masters preferred) in Culture, Business Administration, Marketing, Communication or any other decree within relevant industry.

▫ At least 8 to 10 years’ of experience in Programmes & Events role or another experience within similar role or industry.

▫ Full professional English proficiency both in speaking and writing

▫ Arabic bilingual desirable but not mandatory

▫ Skilled in MS Office (PowerPoint, Word and Excel)

▫ Administrative skills and attention to detail

▫ Self-motivated with a proven ability to complete work in a timely manner

▫ Expert knowledge on rebates schemes, preferably accustomed with UAE best practices

▫ Experience with business planning

▫ Extensive experience with program management related to finance and policy