Event & Brand Activation Planner (Retail)
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Key skills for this role
About the Role
MUMUSO seeks an Event & Brand Activation Planner to create immersive in-store activations and product launches. The role involves trend research, commercial analysis, B2B mall collaborations, and AI workflow automation.
Key Skills for This Role
Responsibilities
- Monitor global and local fast fashion, lifestyle, and K aesthetic trends to create trend jacking brand activations
- Translate online social media viral trends into physical, immersive in store activations to drive foot traffic and UGC
- Draft end to end event proposals, thematic frameworks, and visual merchandising briefs for product launches
- Conduct commercial analysis on marketing activations evaluating sales lift, ATV growth, and basket size expansion
- Manage project budgets dynamically and deliver post event performance presentations to senior leadership
- Research and negotiate B2B partnership opportunities with mall management teams to secure premium spaces
- Design and implement AI driven workflows to automate marketing operational tasks
Requirements
- Bachelor’s Degree in Marketing, Event Management, Business Administration, or related creative discipline
- 3–5 years of proven experience in Event Management or Brand Activation
- Strong capability in building visually compelling presentation decks (Keynote/PowerPoint/Canva)
- Arabic speaking is a major plus
Full Job Posting
Responsibilities
- Monitor global and local fast fashion, lifestyle, and K aesthetic trends to continuously 'trend jack' pop culture moments for @mumuso me.
- Translate online social media viral trends (TikTok/Instagram) into physical, immersive in store activations that drive foot traffic and user generated content (UGC).
- Curate themes aligned with key retail calendar milestones (Back to School, Ramadan, Eid, Valentine's Day).
- Draft end to end event proposals, thematic frameworks, and visual merchandising briefs for high profile product launches.
- Design interactive experiential zones inside stores, including photo booth activations, custom POP installations, and youth centric spaces.
- Conduct deep dive commercial analysis on all marketing activations, evaluating sales lift, ATV growth, and basket size expansion.
- Manage project budgets dynamically, ensuring strict cost containment and maximizing use of reusable company assets.
- Deliver post event performance presentations to senior leadership and the brand owner.
- Research and identify lucrative B2B partnership opportunities to amplify campaign reach.
- Pitch, negotiate, and collaborate directly with Tier A Mall Management teams to secure premium atrium spaces.
- Draft comprehensive event proposals tailored to corporate landlords to secure prime event spaces.
- Design and implement AI driven workflows to automate repetitive marketing operational tasks.
Requirements
- Bachelor’s Degree in Marketing, Event Management, Business Administration, or a related creative discipline.
- 3–5 years of proven experience in Event Management or Brand Activation.
- Strong capability in building visually compelling presentation decks (Keynote/PowerPoint/Canva) that match MUMUSO brand guidelines.
- Arabic speaking is a major plus.
- Cross functional Orchestration.
Work Location
- In person
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