English Copywriter
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Key skills for this role
About the Role
Justlife is seeking an English Copywriter to own the brand voice across the GCC. You will write CRM campaigns, service descriptions, ad concepts, and offline materials, working cross-functionally with marketing, product, and design teams.
Key Skills for This Role
Responsibilities
- Own CRM copy including push notifications, WhatsApp messages, and email campaigns
- Craft service descriptions and funnel content to drive bookings
- Write briefs for designers and take campaigns from concept to execution
- Define and maintain the Justlife brand voice across all channels
- Introduce new angles and formats to lift engagement
Requirements
- Portfolio showing copy that moved a metric or shaped a brand
- Exceptional written English
- Proven multi channel copywriting experience (CRM, web, social, ads)
- Fast and accurate first pass writing
- Degree in Marketing, Communications, Business or related field
- Familiarity with digital marketing tools
- Basic design tool fluency (Adobe Creative Suite or Canva)
- Experience in service or consumer tech industry
- Basic HTML/CSS for email templates and web updates
- Understanding of SEO and SEM
Full Job Posting
Role Overview
- Own the voice millions of people across the GCC read, tap, and act on every day.
- We're looking for a writer to own how Justlife sounds — not maintain it, define it.
The Role
- Own the Justlife voice across the entire customer journey — CRM campaigns (push, SMS, email), funnel and service content, copy for new product features, ad concepts, and offline materials like banners and flyers.
- Write the briefs designers build from, take ideas from concept to execution, and partner daily with Marketing Performance, Business Development, Product, and Customer Service.
- Report to the Content Lead and shape how the brand sounds as we scale.
What You’ll Own in Your First 6 Months
- Own CRM copy: write push notifications, WhatsApp messages, and email people actually open and click — and move CTR.
- Shape the funnel: craft service descriptions and funnel content that carry customers from interest to booking.
- Brief design and ship campaigns: turn ideas into sharp briefs, partner with designers, and take ads and offline materials from concept to execution.
- Define the brand voice: set the standard so every piece sounds like Justlife — consistent, on tone, and clean on the first pass.
- Bring new ideas: introduce fresh angles and formats that lift engagement, not just fill the calendar.
What We’re Looking For
- A portfolio that shows copy that worked — pieces that moved a metric or shaped a brand.
- Exceptional written English: clear, persuasive, and grammatically flawless across email, social, and web.
- Proven multi channel copywriting across formats and channels — CRM, web, social, ads.
- Fast without dropping the bar: strong first pass accuracy.
Nice to haves
- Degree in Marketing, Communications, Business, or a related field.
- Familiarity with digital marketing tools — Google Analytics, email platforms, social media management.
- Basic design tool fluency — Adobe Creative Suite (Photoshop, Illustrator) or Canva.
- Experience supporting campaigns or product launches across teams.
- Experience in the service or consumer tech industry.
- Basic HTML/CSS for email templates and web updates; understanding of SEO and SEM.
What’s In It For You
- The work itself: your words in front of millions across the GCC, real ownership of a brand voice.
- Training, a clear growth path, and a fast company that makes for fast careers.
- Birthday = a bonus day off (JustHoliday). Free Justlife service credits. Team challenges and socials.
- JustHeroes rewards, referral bonuses, and company discounts.
Why Justlife, Why Now
- Started in 2015 by digitalising home cleaning in the UAE. Today operates across 10+ cities, with 200+ full time employees, 25K+ service professionals, and over 15 million sessions delivered.
- A scaling tech company and one of the region’s AI pioneers, with the ambition to build the most loved super app for home services.
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