Employer Branding Specialist
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Key skills for this role
About the Role
Develop and execute employer branding strategies, create engaging content, manage social media presence, and enhance candidate experience while utilizing analytics for continuou.
Key Skills for This Role
Full Job Posting
Key Responsibilities
- Define and maintain a clear employer value proposition (EVP) that aligns with company mission, culture, and business objectives.
- Develop and execute multi-channel employer branding strategies to reach priority talent segments and build long-term talent pipelines.
Content Development & Storytelling
- Create compelling employer brand content, including employee stories, videos, blog posts, social media copy, and recruitment marketing assets.
- Collaborate with internal stakeholders and employees to surface authentic narratives that showcase culture, career paths, and impact.
- Manage content calendars and ensure consistent brand voice and visual standards across candidate-facing channels.
Digital & Social Media Management
- Own employer brand presence on social platforms, careers pages, job boards, and review sites; optimize content for engagement and conversion.
- Work with Marketing and external agencies to run paid and organic campaigns that drive awareness and candidate flow.
- Monitor and respond to employer brand signals (e.g., reviews, comments) to protect and strengthen reputation.
Candidate & Employee Experience
- Design and improve candidate and onboarding experiences to reflect brand values and increase acceptance and retention rates.
- Partner with People & Culture and Talent Acquisition to implement employee ambassador programs, internal communications, and recognition initiatives.
- Coordinate employer brand events, campus engagement, and recruitment marketing activations to build relationships with talent communities.
Measurement, Analytics & Continuous Improvement
- Develop metrics and reporting to measure employer brand performance (e.g., awareness, engagement, candidate quality, time-to-fill, offer acceptance, retention).
- Use data and feedback to iterate on campaigns and programs, demonstrating ROI and recommending prioritization of initiatives.
- Maintain documentation of employer brand guidelines, toolkits, and best practices for internal use.
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