Employer Branding & Digital Communications Specialist
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Key skills for this role
About the Role
Dautom is seeking a creative Employer Branding & Digital Communications Specialist to strengthen employer brand, enhance employee engagement, and elevate digital presence. The role involves managing social media, creating content, driving employee advocacy, and managing online reputation.
Key Skills for This Role
Responsibilities
- Develop and execute employer branding initiatives across digital platforms
- Create employee spotlight campaigns, success stories, and culture focused content
- Promote Dautom as an employer of choice
- Build employee advocacy programs to increase brand reach
- Support talent attraction through engaging employer brand campaigns
- Own and manage Dautom's presence across LinkedIn, Facebook, Instagram, YouTube, and other social channels
- Develop thought leadership content for company leadership
- Drive employee engagement initiatives such as recognition programs, milestone campaigns, and team event coverage
- Manage online reputation across Google Business Profile, Glassdoor, AmbitionBox, LinkedIn, and employer review platforms
- Create engaging content including social media posts, videos, blogs, infographics, and employer branding campaigns
Requirements
- Bachelor's degree in Marketing, Communications, Journalism, Public Relations, Digital Media, Business Administration, Human Resources, or related field
- 3 6 years of experience in Employer Branding, Social Media Marketing, Corporate Communications, Digital Marketing, or Employee Engagement
- Excellent written and verbal English communication
- Hands on experience with LinkedIn, Canva, Meta Business Suite, Google Business Profile, Glassdoor, AmbitionBox, Microsoft Office, Google Workspace
- Strong storytelling and content creation skills
- Ability to understand technology topics and transform them into engaging content
Full Job Posting
About Dautom
- Dautom is a leading Technology Consulting and Technology Workforce Solutions company.
- We help organizations build high performing teams, accelerate digital transformation, and achieve business success.
- We are seeking a creative, energetic, and people focused professional to strengthen our employer brand and digital presence.
Key Responsibilities Employer Branding
- Develop and execute employer branding initiatives across digital platforms.
- Create employee spotlight campaigns, success stories, and culture focused content.
- Promote Dautom as an employer of choice.
- Build employee advocacy programs to increase brand reach.
- Support talent attraction through engaging employer brand campaigns.
- Work closely with leadership and HR teams to strengthen company culture visibility.
Key Responsibilities Social Media Management
- Own and manage Dautom's presence across LinkedIn, Facebook, Instagram, YouTube, and other relevant social channels.
- Content planning and scheduling.
- Social media calendar management.
- Community engagement and response management.
- Campaign creation and execution.
- Performance monitoring and optimization.
- Audience growth strategies.
Key Responsibilities Leadership Branding
- Collaborate with company leadership to develop thought leadership content.
- Create executive LinkedIn posts.
- Highlight industry expertise.
- Build personal brands for senior leaders.
- Showcase company achievements and insights.
Key Responsibilities Employee Engagement & Culture
- Drive initiatives that strengthen employee participation and engagement.
- Employee recognition programs.
- Work anniversary and milestone campaigns.
- New joiner announcements.
- Team event coverage.
- Internal culture campaigns.
- Employee testimonials and video interviews.
Key Responsibilities Online Reputation Management
- Manage and improve Dautom's presence across Google Business Profile, Glassdoor, AmbitionBox, LinkedIn, and employer review platforms.
- Monitoring reviews and ratings.
- Drafting professional responses.
- Encouraging authentic employee and client feedback.
- Tracking reputation trends and improvement opportunities.
Key Responsibilities Content Creation
- Create engaging content including social media posts, corporate storytelling, employee success stories, short form videos, leadership interviews, event coverage, blog articles, infographics, and employer branding campaigns.
Key Responsibilities Photography & Video Content
- Capture office culture and employee activities.
- Conduct employee and leadership interviews.
- Create short form social media videos.
- Coordinate video shoots and content production.
- Support event coverage and employer branding campaigns.
Key Responsibilities Analytics & Reporting
- Monitor and report on social media performance, audience growth, employee engagement metrics, employer branding effectiveness, online reputation scores, website traffic from social channels, and campaign ROI.
- Provide monthly reports and recommendations for continuous improvement.
Required Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, Public Relations, Digital Media, Business Administration, Human Resources, or related field.
- 3 6 years of experience in Employer Branding, Social Media Marketing, Corporate Communications, Digital Marketing, or Employee Engagement.
- Preferred industry experience in Technology Consulting, Technology Workforce Solutions, Technology Services, Professional Services, Digital Transformation Organizations, or Recruitment & Talent Solutions.
- Excellent written and verbal English communication.
- Hands on experience with LinkedIn, Canva, Meta Business Suite, Google Business Profile, Glassdoor, AmbitionBox, Microsoft Office, Google Workspace.
- Experience with Adobe Creative Suite, video editing tools, or marketing automation platforms is an advantage.
- Good understanding of AI, Cloud Computing, Cybersecurity, Data & Analytics, Software Development, Digital Transformation, and Technology Workforce Solutions.
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