Email Marketing Manager
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Key skills for this role
About the Role
Jobgether is hiring an Email Marketing Manager for a partner company based in the UAE. This role involves owning lifecycle marketing strategies across email, SMS, and customer retention.
Key Skills for This Role
Responsibilities
- Own the email and SMS marketing strategy, including campaign calendars, automated flows, and lifecycle communications
- Build, optimize, and maintain customer journeys across key lifecycle stages
- Manage SMS campaigns and automations while continuously improving customer engagement and conversion performance
- Develop retention strategies focused on increasing repeat purchases, subscription adoption, customer lifetime value, and overall loyalty
- Create advanced customer segmentation and personalization strategies based on customer behavior, lifecycle stages, and engagement patterns
- Collaborate with creative teams to develop compelling email and SMS content
- Establish and manage an experimentation roadmap covering subject lines, messaging, offers, timing, segmentation, personalization, creative assets, landing pages, and product recommendations
- Analyze lifecycle performance, customer behavior, and retention metrics to identify opportunities for improvement
- Build reporting dashboards and communicate actionable insights
- Partner with Growth Marketing, Creative, Customer Experience, Product, CRO, and leadership teams
Requirements
- 3+ years of hands on experience in lifecycle marketing, email marketing, or retention marketing
- Advanced experience using Klaviyo for campaign management, segmentation, and automated customer journeys
- Experience managing SMS marketing programs
- Strong understanding of lifecycle marketing principles, customer segmentation, personalization, and retention strategies
- Proven ability to design, implement, and optimize automated marketing flows
- Strong analytical mindset with experience interpreting retention metrics and customer behavior data
- Experience creating and analyzing A/B tests
- Strong copywriting instincts and understanding of consumer psychology
- Experience in DTC eCommerce, health, wellness, supplements, beauty, or consumer products is preferred
- Familiarity with subscription business models, cohort analysis, attribution, and retention reporting is a plus
Full Job Posting
Overview
- This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for an Email Marketing Manager based in United Arab Emirates.
- This is a high impact opportunity for an Email Marketing Manager to shape customer relationships and drive long term growth for a fast growing consumer brand.
- You will own lifecycle marketing strategies across email, SMS, subscriptions, and customer retention initiatives.
- The role combines strategic thinking, creative storytelling, and data driven optimization to improve engagement and customer lifetime value.
- You will build personalized customer journeys that transform first time buyers into loyal advocates.
- Working closely with growth, creative, product, and customer experience teams, you will influence every stage of the customer lifecycle.
- This role offers the opportunity to create scalable marketing systems in a dynamic, mission driven environment focused on customer impact.
Accountabilities
- Own the email and SMS marketing strategy, including campaign calendars, automated flows, and lifecycle communications.
- Build, optimize, and maintain customer journeys across key lifecycle stages, including welcome, browse abandonment, cart abandonment, post purchase, cross sell, upsell, subscription, winback, and re engagement flows.
- Manage SMS campaigns and automations while continuously improving customer engagement and conversion performance.
- Develop retention strategies focused on increasing repeat purchases, subscription adoption, customer lifetime value, and overall loyalty.
- Create advanced customer segmentation and personalization strategies based on customer behavior, lifecycle stages, and engagement patterns.
- Collaborate with creative teams to develop compelling email and SMS content that educates, inspires, and converts customers.
- Establish and manage an experimentation roadmap covering subject lines, messaging, offers, timing, segmentation, personalization, creative assets, landing pages, and product recommendations.
- Analyze lifecycle performance, customer behavior, and retention metrics to identify opportunities for improvement.
- Build reporting dashboards and communicate actionable insights to improve customer experience and marketing performance.
- Partner with Growth Marketing, Creative, Customer Experience, Product, CRO, and leadership teams to deliver consistent and impactful customer interactions.
Requirements
- 3+ years of hands on experience in lifecycle marketing, email marketing, or retention marketing roles.
- Advanced experience using Klaviyo for campaign management, segmentation, and automated customer journeys.
- Experience managing SMS marketing programs, with Postscript experience considered a plus.
- Strong understanding of lifecycle marketing principles, customer segmentation, personalization, and retention strategies.
- Proven ability to design, implement, and optimize automated marketing flows.
- Strong analytical mindset with experience interpreting retention metrics and customer behavior data.
- Experience creating and analyzing A/B tests to improve marketing performance.
- Ability to balance strategic planning with hands on campaign execution.
- Strong copywriting instincts and understanding of consumer psychology.
- Experience in DTC eCommerce, health, wellness, supplements, beauty, or consumer products is preferred.
- Familiarity with subscription business models, cohort analysis, attribution, and retention reporting is a plus.
- Comfortable leveraging AI tools to improve marketing efficiency and creative workflows.
Benefits
- Opportunity to work remotely with flexibility and autonomy.
- High impact role with ownership over customer retention and lifecycle growth initiatives.
- Opportunity to build scalable marketing systems and influence business growth.
- Collaborative environment working closely with cross functional teams.
- Ability to combine creativity, analytics, and experimentation in a strategic marketing role.
- Opportunity to contribute to a mission driven consumer brand focused on improving customer wellbeing.
- Flexible work environment designed to support innovation, ownership, and professional growth.
How Jobgether Works
- We use an AI powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements.
- Our system identifies the top fitting candidates, and this shortlist is then shared directly with the hiring company.
- The final decision and next steps (interviews, assessments) are managed by their internal team.
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