Email Campaign Specialist
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Key skills for this role
Role Overview
The Email Campaign Specialist will execute and optimize email campaigns that drive product review submissions.
The role includes analyzing campaign results, synthesizing learnings, and supporting data-driven decisions.
Key Skills for This Role
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About HG Insights
HG Insights provides revenue growth intelligence through AI-driven datasets covering B2B buyers, technology adoption, IT spend, and buyer intent.
The company supports go-to-market analytics and automation for sales, marketing, RevOps, and data analytics teams.
About the Role
The Email Campaign Specialist will execute and optimize email campaigns that drive product review submissions.
The role includes analyzing campaign results, synthesizing learnings, and supporting data-driven decisions.
What You'll Do
- Execute email campaigns targeting registered users to encourage product review submissions and community engagement.
- Work with the User Generated Content team to create compelling email content.
- Work with Customer Success to understand customer needs and develop relevant campaigns.
- Combine data from disparate sources to build campaign lists.
- Segment email lists and personalize messaging using demographics, preferences, and past engagement.
- Monitor open rates, click-through rates, and conversion rates to assess campaign effectiveness.
- Conduct A/B tests on subject lines, content, layout, and calls to action.
- Follow CAN-SPAM, GDPR, and other email compliance requirements.
- Stay current on email marketing trends, best practices, and emerging strategies.
Minimum Qualifications
- 2–4 years of experience in email marketing or a related digital marketing role.
- Bachelor's degree in Marketing, Communications, or a related field.
- Proficiency in marketing automation platforms such as Ortto, Marketo, or Salesforce.
- Strong writing, editing, and content strategy skills.
- Data-driven ability to analyze and optimize campaign performance.
- Ability to manage multiple projects with cross-functional teams.
- Strong collaboration, communication, and project management skills.
- Proficiency in using AI tools to optimize workflows.
Preferred Qualifications
- Familiarity with CRM systems and basic HTML, CSS, or Liquid.
- Experience mapping buyer journeys and developing persona-based campaigns.
- Experience in B2B SaaS or enterprise technology, especially reviews or other user-generated content.
Benefits
- Benefits described include healthcare coverage, wellness reimbursement, mental health coaching, retirement or pension programs, stock options, learning reimbursement, and employee culture initiatives.
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