Email Campaign Manager
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Role Overview
The Enterprise Campaign Manager designs, executes, and optimizes campaigns that drive product review submissions for enterprise customers.
The role analyzes campaign results, synthesizes learnings, and supports data-driven decisions.
Key Skills for This Role
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About HG Insights
HG Insights provides revenue growth intelligence through AI-driven datasets covering B2B buyers, technology adoption, IT spend, and buyer intent.
The company supports technology companies, hyperscalers, and B2B vendors with go-to-market analytics, automation, sales, marketing, RevOps, and data solutions.
About the Role
The Enterprise Campaign Manager designs, executes, and optimizes campaigns that drive product review submissions for enterprise customers.
The role analyzes campaign results, synthesizes learnings, and supports data-driven decisions.
Campaign Responsibilities
- Design campaigns targeting software users and collaborate with the User Generated Content team on compelling email content.
- Work with Enterprise Customer Success to understand customer needs, develop campaigns, and coordinate with customers on review-related KPIs.
- Prioritize campaigns based on enterprise renewal and expansion opportunities and combine data from multiple sources to build campaign lists.
- Segment and personalize email messaging based on user demographics, preferences, and prior engagement.
- Monitor campaign metrics, conduct A/B tests, and optimize subject lines, content, layouts, and calls to action.
- Maintain knowledge of CAN-SPAM, GDPR, email marketing trends, and emerging campaign practices.
Minimum Qualifications
- 5–8 years of experience in email marketing or a related digital marketing role.
- Bachelor’s degree in Marketing, Communications, or a related field.
- Experience with marketing automation platforms such as Ortto, Marketo, or Salesforce.
- Strong writing, editing, content strategy, campaign design, execution, optimization, and data analysis skills.
- Experience mapping buyer journeys and developing persona-based campaigns.
- Proficiency with CRM systems, basic HTML, CSS, and/or Liquid, AI tools, collaboration, communication, organization, and project management.
Preferred Qualifications
- Experience working directly with clients on campaign strategy.
- Experience in B2B SaaS or enterprise technology, particularly reviews or other user-generated content.
Benefits and Development
- Benefits include healthcare coverage, wellness reimbursement, mental health coaching access, retirement or pension programs by region, stock options, and annual learning reimbursement.
- The company describes career development support and employee participation through its Culture Club.
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