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Email Campaign Manager

HG Insights
Maharashtra, IND
Onsite
Discovered 1 weeks ago
Email marketingEnterprise campaign managementMarketing automation platformsOrttoMarketoSalesforce
Free

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Email marketingEnterprise campaign managementMarketing automation platforms
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About HG Insights

HG Insights provides revenue growth intelligence through AI-driven datasets on B2B buyers, technology adoption, IT spend, and buyer intent.

The company supports go-to-market analytics and automation for sales, marketing, RevOps, and data analytics teams.

About the Role

The Enterprise Campaign Manager designs, executes, and optimizes campaigns that drive product review submissions for enterprise customers.

The role analyzes campaign results, synthesizes learnings, and supports data-driven decision-making.

Campaign and Customer Management

  • Design campaigns targeting software users and encourage product review submissions for selected products.
  • Work with User Generated Content and Enterprise Customer Success teams to create content and address customer needs.
  • Prioritize campaigns based on renewal and expansion opportunities and coordinate with enterprise customers on review KPIs.
  • Combine data from disparate sources to build campaign lists.

Email Optimization and Compliance

  • Segment lists and personalize messaging using demographics, preferences, and engagement history.
  • Monitor open, click-through, and conversion rates and conduct A/B tests on messaging, layout, and calls to action.
  • Maintain knowledge of CAN-SPAM, GDPR, and other email compliance regulations.
  • Stay current on industry trends, best practices, and emerging email marketing strategies.

Minimum Qualifications

  • The role requires 5–8 years of experience in email marketing or a related digital marketing role.
  • A bachelor's degree in Marketing, Communications, or a related field is required.
  • Candidates need marketing automation, writing, editing, content strategy, campaign ownership, buyer journey, and persona-based campaign experience.
  • The role requires data analysis, organization, cross-functional project management, CRM proficiency, basic HTML/CSS/Liquid, communication, and AI-tool skills.

Preferred Qualifications

  • Experience working directly with clients on campaign strategy is preferred.
  • B2B SaaS or enterprise technology experience, especially with reviews or other user-generated content, is preferred.

Benefits

  • Benefits include healthcare coverage, wellness reimbursement, mental health coaching access, retirement or pension programs by region, stock options, learning reimbursement, and career development support.
  • Employees can participate in a Culture Club that contributes to the workplace culture.

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