Ecommerce Manager
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Key skills for this role
About the Role
The Ecommerce Manager is responsible for managing and growing online sales channels, digital platforms, and ecommerce operations. This role develops ecommerce strategies, improves customer journeys, and works with marketing, technology, and operations teams to maximize revenue.
Key Skills for This Role
Responsibilities
- Develop and execute ecommerce growth strategies
- Manage daily ecommerce platform operations and ensure content accuracy
- Optimize online store performance and customer experience
- Track ecommerce KPIs including revenue, conversion rate, and customer acquisition cost
- Collaborate with marketing teams on campaigns and promotions
- Manage ecommerce marketplaces such as Amazon, Shopify, Shopee, and Lazada
- Coordinate with logistics, inventory, technology, and customer service teams
Requirements
- Bachelor's Degree in Business Administration, Marketing, Ecommerce, or related field
- Strong understanding of ecommerce business models
- Experience with ecommerce platforms (Shopify, Magento, WooCommerce, etc.)
- Knowledge of digital marketing channels (SEO, SEM, email, social media)
- Analytical and data driven decision making skills
- Strong project management and communication skills
Full Job Posting
Position Overview
- Department: E Commerce / Digital Commerce / Online Business
- Employment Level: Mid Level Management
- Focus Areas: Online Sales Growth, Ecommerce Operations, Digital Marketing, Customer Experience, Revenue Optimization
Key Responsibilities
- Develop and execute ecommerce growth strategies
- Identify opportunities to increase online revenue and market share
- Analyze customer behavior and purchasing trends
- Develop plans to improve sales performance and profitability
- Support expansion into new digital channels and marketplaces
- Manage daily ecommerce platform operations
- Ensure website content, product information, and pricing accuracy
- Optimize online store performance and customer experience
- Coordinate website updates and feature improvements
- Monitor website functionality and user experience
Product & Merchandising Management
- Manage online product catalogs and categories
- Optimize product descriptions, images, and digital content
- Develop merchandising strategies to improve product visibility
- Monitor product performance and sales trends
- Support product launches and promotional activities
Sales Performance & Analytics
- Track ecommerce KPIs including revenue, conversion rate, customer acquisition cost, average order value, customer retention
- Analyze sales data and customer insights
- Prepare performance reports and recommendations
- Identify opportunities for revenue improvement
- Use analytics to support business decisions
Digital Marketing Collaboration
- Work with marketing teams on ecommerce campaigns
- Support SEO, SEM, email marketing, and paid advertising initiatives
- Manage online promotions and seasonal campaigns
- Improve customer acquisition and engagement strategies
- Monitor marketing campaign performance
Customer Experience Optimization
- Improve online shopping journeys
- Analyze customer feedback and behavior
- Identify barriers affecting conversions
- Enhance checkout and payment experiences
- Support customer retention strategies
Marketplace & Partner Management
- Manage ecommerce marketplaces such as Amazon, Shopify, Shopee, Lazada
- Coordinate with external vendors and partners
- Monitor marketplace performance
- Optimize product rankings and visibility
- Manage marketplace operations and requirements
Operations & Cross Functional Coordination
- Collaborate with logistics, inventory, technology, and customer service teams
- Ensure smooth order fulfillment processes
- Support inventory planning and demand forecasting
- Coordinate ecommerce system improvements
- Manage operational issues affecting customers
Candidate Profile
- Strong understanding of ecommerce business models
- Commercial and revenue focused mindset
- Analytical and data driven decision making skills
- Knowledge of digital marketing and online sales channels
- Strong project management abilities
- Excellent communication and stakeholder management skills
- Ability to manage multiple priorities in a fast paced environment
Education & Qualifications
- Bachelor's Degree in Business Administration, Marketing, Ecommerce, Digital Marketing, Retail Management, Information Systems, Communications, or related disciplines
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