eCommerce Activation & Optimization Specialist

Position Summary

Drive Promotional & Product Launch Activations

• Develop and execute digital activation plans aligned with business priorities, promotional calendars, and product launches
• Co-create multi-channel campaign strategies with CRM and Marketing teams to ensure consistent messaging and measurable business impact
• Coordinate cross-functional execution across creative, commercial, and operational stakeholders for seamless campaign rollout
• Contribute to monthly promotional forecasting and represent Digital Commerce in forecast alignment discussions
• Monitor campaign and business performance, proactively identifying opportunities and risks to optimize commercial results
• Partner closely with Data & Insights teams to analyze trends and provide visibility on digital performance KPIs

Optimize Customer Journey & Digital Experience

• Design and optimize end-to-end customer journeys across desktop, mobile, and app touchpoints
• Ensure seamless navigation, compelling content, and frictionless conversion paths across all digital journeys
• Lead A/B testing initiatives to optimize promotional mechanics, CTAs, customer flows, and digital assets
• Leverage customer insights and performance data to continuously improve conversion and engagement
• Ensure omnichannel consistency by aligning digital journeys and communication plans with Marketing, Retail, and CRC teams

Performance Monitoring & Continuous Optimization

• Track and analyze digital activation performance and customer experience KPIs
• Identify operational and process improvements to enhance campaign effectiveness and execution quality
• Report on campaign performance, conversion trends, and impact on revenue and customer satisfaction metrics
• Benchmark against other D2C brands, e-retailers, and Nespresso markets to identify best practices and innovation opportunities
• Continuously optimize workflows, briefing processes, and operational efficiency across digital commerce initiatives

Lead Operational Planning & Execution

• Develop and maintain the Digital Operational Plan to ensure timely and accurate campaign execution
• Prepare detailed operational briefs covering launches, promotions, UX/UI enhancements, and platform changes
• Coordinate with Above-Market operational teams to ensure clear communication, prioritization, and execution alignment
• Monitor execution timelines, proactively resolve roadblocks, and ensure high-quality delivery of campaigns and product launches
• Lead weekly operational alignment meetings with local and Above-Market stakeholders to track priorities and execution progress
• Ensure all campaign assets, content, and digital activations are QA approved and launched accurately and on time

People & Stakeholder Management

• Coach and support team members through regular feedback, development plans, and capability-building initiatives
• Foster a collaborative, agile, and high-performing team culture
• Build strong cross-functional relationships across eBusiness, CRM, Marketing, CRC, Supply Chain, Finance, IS, and Analytics teams
• Lead by example in driving Nespresso values, safety leadership, and a customer-centric mindset

What Will Make You Successful

• Bachelor’s degree in Marketing, Business, Commerce, eCommerce, or a related field
• 3–5 years of experience in Digital Commerce, eCommerce, Digital Marketing, or related commercial roles, ideally within a premium consumer goods environment
• Strong understanding of digital customer journeys, campaign execution, promotional activations, and conversion optimization
• Experience with web analytics and optimization tools such as Google Analytics 4, ContentSquare, A/B testing platforms, etc.
• Strong analytical, project management, and organizational skills, with the ability to manage multiple stakeholders and priorities in a fast-paced environment
• Understanding of UX/UI principles, omnichannel customer experience, and digital performance KPIs
• Strong communication, collaboration, and stakeholder management skills
• High attention to detail with strong proofreading and execution capabilities
• Customer-centric mindset with a strong understanding of brand positioning and digital commerce operations
• Fluency in English required; Arabic is a plus
• #Nespresso