eCommerce Activation & Optimization Specialist
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Key skills for this role
About the Role
Develop and execute digital activation plans, optimize customer journeys, monitor performance, and manage stakeholders in eCommerce and digital marketing.
Key Skills for This Role
Full Job Posting
Drive Promotional & Product Launch Activations
- Develop and execute digital activation plans aligned with business priorities, promotional calendars, and product launches
- Co-create multi-channel campaign strategies with CRM and Marketing teams to ensure consistent messaging and measurable business impact
- Coordinate cross-functional execution across creative, commercial, and operational stakeholders for seamless campaign rollout
- Contribute to monthly promotional forecasting and represent Digital Commerce in forecast alignment discussions
- Monitor campaign and business performance, proactively identifying opportunities and risks to optimize commercial results
- Partner closely with Data & Insights teams to analyze trends and provide visibility on digital performance KPIs
Optimize Customer Journey & Digital Experience
- Design and optimize end-to-end customer journeys across desktop, mobile, and app touchpoints
- Ensure seamless navigation, compelling content, and frictionless conversion paths across all digital journeys
- Lead A/B testing initiatives to optimize promotional mechanics, CTAs, customer flows, and digital assets
- Leverage customer insights and performance data to continuously improve conversion and engagement
- Ensure omnichannel consistency by aligning digital journeys and communication plans with Marketing, Retail, and CRC teams
Performance Monitoring & Continuous Optimization
- Track and analyze digital activation performance and customer experience KPIs
- Identify operational and process improvements to enhance campaign effectiveness and execution quality
- Report on campaign performance, conversion trends, and impact on revenue and customer satisfaction metrics
- Benchmark against other D2C brands, e-retailers, and Nespresso markets to identify best practices and innovation opportunities
- Continuously optimize workflows, briefing processes, and operational efficiency across digital commerce initiatives
Lead Operational Planning & Execution
- Develop and maintain the Digital Operational Plan to ensure timely and accurate campaign execution
- Prepare detailed operational briefs covering launches, promotions, UX/UI enhancements, and platform changes
- Coordinate with Above-Market operational teams to ensure clear communication, prioritization, and execution alignment
- Monitor execution timelines, proactively resolve roadblocks, and ensure high-quality delivery of campaigns and product launches
- Lead weekly operational alignment meetings with local and Above-Market stakeholders to track priorities and execution progress
- Ensure all campaign assets, content, and digital activations are QA approved and launched accurately and on time
People & Stakeholder Management
- Coach and support team members through regular feedback, development plans, and capability-building initiatives
- Foster a collaborative, agile, and high-performing team culture
- Build strong cross-functional relationships across eBusiness, CRM, Marketing, CRC, Supply Chain, Finance, IS, and Analytics teams
- Lead by example in driving Nespresso values, safety leadership, and a customer-centric mindset
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