E-commerce Business Intelligence Manager

Reports To

E-Commerce

1. Group-Wide Ecommerce KPI Ownership

• Define and govern standardized ecommerce KPI definitions across the group.
• Align digital revenue, margin, and performance metrics with

Fp&A

• .
• Maintain a centralized KPI glossary and measurement framework.
• Ensure consistent data taxonomy across brands and platforms.
• Eliminate duplicated or conflicting performance reporting.

2. Performance Frameworks (Marketplace, Aggregator & D2C)

• Design channel-specific performance measurement models, including:
• **D2C:**

Conversion Rate, AOV, LTV, CAC

• **Marketplace:**
• TACOS, Share of Search, Organic vs Paid Mix
• **Aggregators:**

SKU Productivity, Promotion Efficiency

• Build standardized dashboards for each ecommerce channel.
• Ensure performance comparability across brands and markets.
• Provide insights on growth drivers and performance gaps across platforms such as

Amazon

Noon

Talabat

3. Marketing & CRM ROI Measurement Standards

• Define ROI and attribution frameworks for:
• Retail Media

• Paid Search & Social

• CRM (Email, SMS, Loyalty programs)
• Establish tracking standards for CAC, ROAS, TACOS, and LTV.
• Ensure alignment between media investments and commercial outcomes.
• Partner with Retail Media and CRM leads to evaluate campaign performance.

4. Benchmarking Across Brands & Platforms

• Develop internal benchmarking frameworks to compare brand performance.
• Benchmark digital maturity levels across brands and business units.
• Compare platform performance across key marketplaces and aggregators.
• Identify best practices, performance gaps, and high-performing brands.
• Highlight cross-brand scale opportunities.

5. Group-Level Reporting & Executive Insights

• Own consolidated digital performance reporting for executives and board leadership.
• Translate platform metrics into clear commercial insights and strategic narratives.
• Prepare quarterly digital performance reports and dashboards.
• Identify strategic risks, improvement areas, and growth opportunities.
• Align reporting cadence with FP&A and leadership planning cycles.

Qualifications & Experience

• Bachelor’s degree in Marketing, IT, Business Management or related.

Experience

• 7+ years experience in managing multi brand FMCG E-commerce
• Experience in FMCG or manufacturing environment is mandatory.
• Grow with Agthia – For the Better
• Agthia Group is one of the region’s leading Food & Beverage companies, with a growing international footprint.
• We are a publicly listed company on the Abu Dhabi Securities Exchange (ADX) and part of ADQ, one of region’s largest holding companies.
• Rooted in Abu Dhabi since 1978, we've grown into a global presence, operating in countries including the UAE, Saudi Arabia, Kuwait, Oman, Egypt, Turkey, and Jordan.
• We’ve built a diverse portfolio of over 35 market-leading brands across Water & Food, Snacking, Protein & Frozen, and Agri-Business – touching the lives of millions of consumers in more than 65 global markets.
• With sustainability at the core of our innovations, we’ve pioneered several world-first products, setting new benchmarks in industry and meeting the evolving needs of communities worldwide.
• Over 12,000 people from more than 67 nationalities are at the heart of shaping our purpose driven future, supported by an agile environment which encourages collaboration, creativity, and the freedom to make a real difference.
• With a competitive benefits package, genuine opportunities to advance, and a focus on continuous learning and development, we’re committed to supporting your growth as we work together to deliver excellence “For the Better.”
• Join us and be part of a team that's not just shaping the future of food and beverage but also making a meaningful impact on the world.
• Together, let's grow 'For the Better.'