Assistant Brand Manager
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Key skills for this role
About the Role
Agthia Group seeks an Assistant Brand Manager to support brand strategy execution, manage NPD timelines, coordinate artwork approvals, and lead consumer activations. Requires 3+ years of marketing experience in FMCG or Food & Beverage.
Key Skills for This Role
Responsibilities
- Manage timelines for New Product Development (NPD) and Product Portfolio Architecture (PPA) to ensure on time launches
- Act as central liaison between R&D, Procurement, and Sales to drive product approvals and stage gate milestones
- Oversee the entire artwork approval process ensuring alignment with brand guidelines and deadlines
- Track and report on monthly A&C expenditures to ensure spend within approved budget
- Manage end to end PO process ensuring timely vendor payments and accrual accuracy
- Manage updates to packaging artwork for nutritional facts, ingredient lists, and legal claims
- Ensure all current SKUs reflect updated branding and maintain digital asset library
- Work closely with QA/R&D to ensure packaging changes meet food safety and regulatory standards
- Lead execution of brand events by sharing creative briefs and managing on site requirements
Requirements
- Master's or Bachelor's degree in Marketing or equivalent
- Minimum 3 years of experience in a similar role, preferably in FMCG or Food & Beverage industry
- Knowledge of marketing mix, product development, competitor assessment, and financial management
- Practical knowledge of the 4Ps of marketing and strong financial literacy
Full Job Posting
Position Snapshot
- Title: Assistant Brand Manager
- Location: Dubai, United Arab Emirates
- Position Type: Full Time
- Reporting To: Marketing Manager
- Department: Commercial
Overview
- Supports planning and execution of brand strategies with emphasis on project management for product innovations and on ground brand experiences
- Responsible for end to end management of marketing budgets (A&C), coordination of complex product lifecycles, and execution of high visibility consumer activations
How Will You Make an Impact?
- End to End Project Tracking: Manage timelines for NPD and PPA to ensure on time launches
- Stakeholder Coordination: Act as central liaison between R&D, Procurement, and Sales
- Artwork Flow: Oversee entire artwork approval process
- Financial Reporting: Track and report on monthly A&C expenditures
- Process Follow ups: Manage end to end PO process
- Regulatory Compliance: Manage updates to packaging artwork for nutritional facts, ingredient lists, and legal claims
- Portfolio Maintenance: Ensure all current SKUs reflect updated branding
- Quality Liaison: Work closely with QA/R&D to ensure packaging changes meet standards
- Event Planning: Lead execution of brand events
Education And Experience
- Master's / Bachelor's in Marketing or equivalent
- Minimum 3 years of experience in a similar role, preferably within FMCG or Food & Beverage industry
- Knowledge of marketing mix, product development, competitor assessment, and financial management
- Practical knowledge of the 4Ps of marketing, along with strong financial literacy
Grow with Agthia – For the Better
- Agthia Group is one of the region's leading Food & Beverage companies
- Publicly listed on Abu Dhabi Securities Exchange (ADX)
- Part of ADQ, one of region's largest holding companies
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