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Director Regional Marketing MEA, APC, LatAm
CMR Surgical
Dubai, UAE
Full Time
Director
1 weeks ago
Marketing StrategyTeam LeadershipMarket ResearchGo to Market StrategyProduct PositioningDigital Marketing
Free
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About the Role
CMR Surgical is hiring a Director of Regional Marketing to lead the MEA, APAC, LatAm marketing organization, driving strategy for surgical robotics. The role requires 10+ years of medical device marketing experience and 5+ years in leadership, with a focus on go-to-market strategies and team development.
Key Skills for This Role
Marketing StrategyTeam LeadershipMarket ResearchGo to Market StrategyProduct PositioningDigital Marketing
Responsibilities
- Manage, mentor, and develop local marketing team, fostering a collaborative environment that drives innovation and high performance
- Development of procedural marketing focus areas and strategies; positioning CMR’s value within key procedural areas
- Conduct comprehensive market research, identify trends, customer needs, competitive landscape
- Channel marketing [digital, campaign, social events] to promote product and brand awareness
- Develop value props, product & brand positioning to optimally communicate the Versius value
- Develop and execute marketing strategy that aligns with business goals
- Identify target customer segments and establish Go To Market (GTM) strategies
- Work closely with sales, clinical teams, regulatory affairs, Digital, and other relevant departments for successful product launches
- Provide strategic direction, positioning, segmentation and targeting for marketing comms
- Lead development/customization of marketing collateral, including product literature, presentations, and digital content
- Manage the budget for all marketing activities, ensuring cost effective strategies
- Lead our digital presence through key strategies and transformation
Requirements
- Degree or equivalent in Business, Marketing, Biomedical Engineering, or Clinical Science; MBA preferred
- 10+ years of medical device/medical products and solutions marketing experience in an international business environment and in clinical settings
- 5+ years of experience in a leadership role managing professional teams in sales, marketing or product management
- Experience defining value propositions, stage gated product development processes, and product launches across multiple countries
- Geographical experience across Emerging Markets and different healthcare systems/channels
- Strong analytical skills and passion for shaping the market
- Excellent advocacy and persuasive skills to collaborate with local market and sales teams
- Ability to work on multiple projects simultaneously and be flexible
- Availability to travel at least 50%+ when necessary
- Located in UAE
Full Job Posting
About CMR Surgical
- At CMR Surgical, we're revolutionising the future of minimal access surgery with Versius, our next generation surgical robotic system.
- Our values—Ambitious, Humble, People Focused, and Fair & Responsible define our approach to innovation, partnership, and growth.
About the Role
- Reporting into the Commercial Senior Vice President MEA, APAC, LatAm, the Director of Regional Marketing leads the MEA, APAC, LatAm marketing organization managing a team of product and marketing managers.
- This highly visible leadership role plays a pivotal role in driving the success of our surgical robotics product portfolio driving both upstream and downstream marketing.
Responsibilities
- Team Leadership and Development: Manage, mentor, and develop local marketing team, fostering a collaborative environment that drives innovation and high performance.
- Procedural Marketing: Development of procedural marketing focus areas and strategies; positioning CMR’s value within key procedural areas.
- Marketing Strategy: Conduct comprehensive market research, identify trends, customer needs, competitive landscape. Channel marketing [digital, campaign, social events] to promote product and brand awareness. Develop value props, product & brand positioning to optimally communicate the Versius value.
- Strategic Planning: Develop and execute marketing strategy that aligns with business goals. Identify target customer segments and establish Go To Market (GTM) strategies.
- Cross functional Collaboration: Work closely with sales, clinical teams, regulatory affairs, Digital, and other relevant departments to ensure successful and timely new product launches, GTM strategies, branding, campaigns and event management.
- Market Communication: Provide Strategic direction, positioning, segmentation and targeting for marketing comms. Lead the development/customization of marketing collateral, including product literature, presentations, and digital content. Lead development of marketing campaigns and strategies.
- Budget Management: Manage the budget for all marketing activities, ensuring cost effective strategies.
- Digital Presence: Lead our digital presence through key strategies and transformation.
- KOL Management: Cultivate groups of leading KOL’s/executives to advise on market and product development.
About you
- Degree or equivalent in Business, Marketing, Biomedical Engineering, or Clinical Science, or equivalent. MBA preferred.
- 10+ of medical device/medical products and solutions; marketing experience in an international business environment and in clinical settings.
- 5+ years of experience in a leadership role managing professional teams in a sales, marketing or product management setting.
- Experience defining value propositions, stage gated product development processes, and product launches across multiple countries.
- Geographical experience across Emerging Markets and different healthcare systems/channels
- Strong analytical skills and a passion for shaping the market changing the standard of minimally invasive surgery and driving business growth.
- Ability to think creatively and pragmatically and convert product/customer feedback into valuable insights that can help drive the development of new marketing programs.
- Excellent advocacy and persuasive skills to collaborate with local market and sales teams, influence others, present convincing arguments, and build and maintain extensive KOL networks.
- Ability to work on multiple projects simultaneously and be flexible enough to change priorities with short notice when necessary.
- Ability to succeed in a rapidly changing, agile environment where continuous innovation is requisite to success.
- Availability to travel at least 50%+ when necessary
- Located in UAE.
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