Director, Paid Social

Leading paid social strategy across a portfolio of client accounts, with responsibility for planning, execution, optimization, testing, measurement, and performance storytelling

Serving as a senior paid social partner to clients, including leading strategic conversations, performance readouts, growth planning discussions, and escalation recommendations

Developing full-funnel paid social strategies across brand awareness, consideration, ecommerce conversion, retention, creative testing, incrementality, lift studies, MMM inputs, and MER/CAC/LTV analysis

Managing six- to seven-figure monthly media budgets across fast-moving ecommerce, CPG, retail, lead generation, and/or consumer brand accounts with aggressive performance targets

Overseeing paid social execution across platforms including Meta, TikTok, Pinterest, Snapchat, LinkedIn, Reddit, and X

Staying hands-on in advertising platforms and stepping in “on the keys” when needed to audit, troubleshoot, launch, optimize, or stabilize campaigns

Partnering with paid search, client strategy, creative, analytics, and programmatic teams to identify cross-platform growth opportunities and ensure paid social strategy is integrated into broader media planning

Translating client business goals into paid social recommendations that connect channel performance to revenue, acquisition, efficiency, retention, and long-term growth

Managing, coaching, and developing 4–6 direct reports who are individual contributors, including regular 1:1s, performance management, career development, hiring support, and client-work coaching

Providing account-specific guidance to junior team members on strategy, platform execution, analysis, communication, prioritization, and executive-ready storytelling

Helping evolve paid social best practices, QA processes, campaign workflows, reporting automation, creative testing frameworks, and AI-enabled operating models

Driving adoption of AI-enabled workflows and ad operations improvements that improve quality, consistency, speed, and scalability

Supporting new business pitches, audits, and account growth opportunities when aligned to business needs

7+ years of experience in paid media, with deep expertise in paid social strategy, buying, optimization, measurement, and client leadership

Strong hands-on experience across Meta and TikTok, with additional experience across platforms such as

Pinterest, Snapchat, LinkedIn, Reddit, and/or X Experience managing six- to seven-figure monthly paid media budgets

A background in supporting ecommerce and/or CPG brands, ideally in fast-moving environments with aggressive acquisition, revenue, efficiency, or growth goals

Full-funnel paid social experience across awareness, consideration, conversion, retention, creative testing, and measurement

Working knowledge with advanced measurement approaches such as incrementality testing, geo testing, brand lift, conversion lift, media mix modeling, and creative experimentation frameworks

Ability to lead strategic client conversations, build trusted relationships, navigate ambiguity, and make clear recommendations under pressure

History of managing and developing direct reports, including coaching, feedback, performance management, and career development

Strong cross-functional collaboration skills and the ability to partner effectively with paid search, client strategy, creative, analytics, programmatic, and other media teams

Ability to move fluidly between strategy and execution, including stepping into platform work when the account or team needs it

Excellent verbal, written, presentation, and storytelling skills

Strong analytical thinking, attention to detail, and ability to turn data into actionable strategy

Experience with Smartly, Sprinklr, or other AI-enabled advertising, automation, reporting, QA, or ad operations tools

Working knowledge of paid search and how paid social fits within broader cross-channel media planning

Proficiency in helping teams adopt AI-enabled workflows, automation, or process improvements

Familiarity across additional media channels such as programmatic, retail media, influencer, lifecycle/email, SEO, or broader media strategy

Experience contributing to new business pitches, strategic audits, or account growth planning Prior agency experience in an AOR-style model or with integrated, cross-functional client teams