Director of Sales, Leisure
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Key skills for this role
About the Role
We invite you to join Raffles The Palm as Director of Sales, Leisure. You will drive revenue growth within the Leisure segment, manage key accounts, and lead sales strategies to achieve targets.
Key Skills for This Role
Responsibilities
- Contribute to the preparation of the annual Sales & Marketing budget and business plan for the assigned segment
- Achieve and exceed monthly, quarterly, and annual revenue targets, including room nights and total revenue production
- Ensure accurate forecasting of revenues based on the most up to date market intelligence and booking trends
- Monitor segment performance and recommend corrective actions to optimize revenue generation
- Maximize profitability by focusing on high yield accounts and premium suite business
- Maintain accurate and up to date client records, production reports, and sales activities within relevant systems
- Prepare and submit timely sales reports, performance analyses, and market feedback to the Commercial Director
- Develop and implement a strategic solicitation plan targeting key accounts and high potential markets
- Manage and grow top producing accounts within the Leisure segment, ensuring regular client visits and relationship building activities
- Conduct sales calls, client meetings, site inspections, and presentations to existing and prospective accounts
- Identify new business opportunities and implement action plans to secure new revenue streams for the hotel
- Represent the hotel at international trade shows, roadshows, and overseas sales trips as required
Requirements
- Minimum of 5 years’ experience in hotel sales, preferably within an international luxury or 5 star property
- Proven track record within the Leisure segment
- Degree or Diploma in Hotel Management, Business Administration, or related field
- Strong knowledge of Opera Sales & Catering and Microsoft Office
- Solid understanding of the local and regional market
- Fluency in English (written and spoken) is mandatory
- Additional language skills are considered an advantage
Full Job Posting
Job Description
- We invite you to join the world of luxury hospitality at Raffles The Palm as our new Director of Sales, Leisure. Reporting to the Director of Sales, you will be responsible for driving revenue growth within the assigned market segments, with a primary focus on the Leisure segment, while ensuring ali
Key Responsibilities
- Contribute to the preparation of the annual Sales & Marketing budget and business plan for the assigned segment.
- Achieve and exceed monthly, quarterly, and annual revenue targets, including room nights and total revenue production.
- Ensure accurate forecasting of revenues based on the most up to date market intelligence and booking trends.
- Monitor segment performance and recommend corrective actions to optimize revenue generation.
- Maximize profitability by focusing on high yield accounts and premium suite business.
- Maintain accurate and up to date client records, production reports, and sales activities within relevant systems.
- Prepare and submit timely sales reports, performance analyses, and market feedback to the Commercial Director.
- Assist in the preparation of the annual Sales & Marketing Plan and departmental performance objectives.
- Ensure compliance with hotel policies, procedures, and established sales standards.
- Develop and implement a strategic solicitation plan targeting key accounts and high potential markets.
- Manage and grow top producing accounts within the Leisure segment, ensuring regular client visits and relationship building activities.
- Conduct sales calls, client meetings, site inspections, and presentations to existing and prospective accounts.
PERSONAL ATTRIBUTES
- Strong understanding of the luxury hospitality and high end Leisure market.
- Comprehensive knowledge of hotel operations and commercial strategy.
- Strong sales acumen and revenue management awareness.
- Excellent interpersonal and relationship building skills.
- Strong negotiation and presentation skills.
- Strategic mindset with the ability to convert plans into measurable results.
- Results driven, proactive, and highly motivated.
- Ability to lead, coach, and inspire team members.
- Highly organized with strong analytical and problem solving skills.
- Ability to work under pressure and meet deadlines consistently.
- Guest oriented with a passion for delivering exceptional service.
EXPERIENCE & QUALIFICATIONS
- Minimum of 5 years’ experience in hotel sales, preferably within an international luxury or 5 star property.
- Proven track record within the Leisure segment.
- Degree or Diploma in Hotel Management, Business Administration, or related field.
- Strong knowledge of Opera Sales & Catering and Microsoft Office.
- Solid understanding of the local and regional market.
- Fluency in English (written and spoken) is mandatory.
- Additional language skills are considered an advantage.
Employee Benefits
- Join our team and enjoy a range of exclusive colleague perks, including complimentary upgrades, extended stays, discounted stays across Fairmont & Raffles properties, special dining and wellness discounts, and added luxuries to enhance your experience.
Our Values
- Respect: We value the needs, ideas and individuality of others. We treat everyone with fairness and dignity.
- Excellence: We make genuine connections, and we cherish every opportunity to make the people around us feel special.
- Belonging: We celebrate our differences. We support each other and we always stand together.
- Empowerment: We have authority to take initiative and anticipate moments that create unforgettable experiences.
- Integrity: We build trust through mutual respect and being authentic.
Diversity & Inclusion
- Raffles is committed to creating an inclusive environment where diverse talent thrives. We welcome candidates from all backgrounds to join our team.
About the Application Process
- At Raffles, we want to bring out your highest potential. Shortly after applying, you will receive an email from our partner AssessFirst prompting you to create a profile and complete a questionnaire. This is a mandatory step for your candidacy to be considered as it enables us to explore your compat
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