Director of Marketing & Communications
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Key skills for this role
About the Role
Key Responsibilities: Leadership & Strategy Development: Lead and develop the overall marketing strategy in alignment with Rixos Properties business goals. Manage the marketing.
Key Skills for This Role
Responsibilities
- Lead and develop the overall marketing strategy in alignment with business goals
- Manage the marketing department and ensure effective execution of initiatives
- Oversee and refine brand positioning and consistency across all platforms
- Develop and implement integrated marketing campaigns for customer acquisition, engagement, and retention
- Lead digital marketing efforts including SEO/SEM, social media, content marketing, email campaigns, and paid media
- Leverage market research and data analytics to identify growth opportunities
- Collaborate with senior leadership, sales, and revenue management teams
- Develop and manage marketing budget to maximize ROI
- Lead, mentor, and inspire a high performing marketing team
- Serve as primary point of contact for marketing related matters to senior executives
- Track, analyze, and report on performance of all marketing campaigns
- Manage public relations strategies and brand partnerships
Requirements
- Lead and develop overall marketing strategy aligned with business goals
- Oversee and refine brand positioning and consistency
- Develop and implement integrated marketing campaigns
- Lead digital marketing efforts including SEO/SEM, social media, content marketing, email campaigns, and paid media
- Leverage market research and data analytics for insights
- Manage marketing budget and optimize ROI
- Lead, mentor, and inspire a high performing marketing team
- Track, analyze, and report on campaign performance
Full Job Posting
Key Responsibilities
- Leadership & Strategy Development: Lead and develop the overall marketing strategy in alignment with Rixos Properties business goals.
- Brand Vision & Positioning: Oversee and refine the brand's positioning, ensuring consistency and alignment with the company's mission, values, and target market.
- Integrated Marketing Campaigns: Develop and implement integrated marketing campaigns to drive customer acquisition, engagement, and retention.
- Digital Transformation: Lead the digital marketing efforts, ensuring a robust online presence through SEO/SEM, social media, content marketing, email campaigns, and paid media.
- Market Research & Insights: Leverage market research, data analytics, and customer insights to stay ahead of industry trends.
- Cross functional Collaboration: Work closely with senior leadership, sales, and revenue management teams.
- Budget & Resource Management: Develop and manage the marketing budget, ensuring cost effective use of resources to maximize ROI.
- Team Leadership & Development: Lead, mentor, and inspire a high performing marketing team.
- Stakeholder Communication: Serve as the primary point of contact for marketing related matters.
- Performance Monitoring & Reporting: Track, analyze, and report on the performance of all marketing campaigns.
- Public Relations & Brand Partnerships: Manage public relations strategies and work with key partners, influencers, and media outlets.
- Sustainability Integration: Ensure marketing initiatives align with the company's sustainability goals.
Additional Information
- Competitive Salary and Compensation
- Training and Development Opportunities
- Career Advancement
- Health and Wellness Benefits
- Employee Recognition Programs
- Work Life Balance
- Uniforms and Dress Code
- Social Events and Activities
- Transportation Services
- Employee Wellness Programs
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