Director of Content, Brand & Creative Strategy
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Key skills for this role
About the Role
Robot24.com is building the global robotics news platform and seeks a Director of Content, Brand & Creative Strategy to lead content direction. You will turn news and growth insights into powerful content ideas, develop repeatable formats, and shape a brand that can scale to millions.
Key Skills for This Role
Responsibilities
- Define the content and creative direction of Robot24.com
- Turn news, trends, events, and growth insights into powerful content ideas
- Develop repeatable formats for social media, YouTube, website, and platform content
- Work closely with growth, editorial, production, design, and AI video teams
- Brief and guide production across global correspondents and internal execution teams
- Shape a brand that can grow to millions and eventually hundreds of millions of followers
- Build content systems that combine authority, storytelling, and mass attention
Requirements
- Strong background in content, media, editorial, creative strategy, or social first storytelling
- Proven ability to create formats that scale
- Strong instinct for what people watch, share, and follow
- Able to combine brand thinking with content execution
- Comfortable working across short form, video, editorial, visual, and platform content
- Fast, sharp, strategic, creative, and highly hands on
- Strong English communication skills
Full Job Posting
About Robot24.com
- Robot24.com is building the global robotics news platform.
- We are creating a new kind of media brand at the intersection of robotics, AI, market intelligence, social media, and original reporting.
- Our ambition is to become the global reference point for robotics news, robot launches, manufacturer updates, real world deployments, robotics events, and the public understanding of the robot era.
The Role
- We are looking for a Director of Content, Brand & Creative Strategy to lead the content direction of Robot24.com.
- You will take growth insights, news signals, events, platform opportunities, and brand goals — and turn them into strong content ideas, creative formats, campaigns, experiments, and production concepts.
- You will help define what Robot24.com creates, how it is packaged, and why people will watch, follow, and remember it.
What You Will Do
- Define the content and creative direction of Robot24.com
- Turn news, trends, events, and growth insights into powerful content ideas
- Develop repeatable formats for social media, YouTube, website, and platform content
- Work closely with growth, editorial, production, design, and AI video teams
- Brief and guide production across global correspondents and internal execution teams
- Shape a brand that can grow to millions and eventually hundreds of millions of followers
- Build content systems that combine authority, storytelling, and mass attention
What We Are Looking For
- Strong background in content, media, editorial, creative strategy, or social first storytelling
- Proven ability to create formats that scale
- Strong instinct for what people watch, share, and follow
- Able to combine brand thinking with content execution
- Comfortable working across short form, video, editorial, visual, and platform content
- Fast, sharp, strategic, creative, and highly hands on
- Strong English communication skills
Why This Role Matters
- Robot24.com is not building just another media page.
- We are building the global robotics news platform — and the content layer that will make the robot era visible to the world.
Location
- Dubai, JLT | On Site Only
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