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Key skills for this role
BA/BS in Business, Marketing, Communications, or related field.
10-15+ years in B2B marketing, with a proven track record of owning demand generation or revenue marketing outcomes, including experience scaling programs across multiple market segments.
Experience in environments with sales-led go-to-market motions and channel/distributor-based selling, with an understanding of how to build demand programs that work for both.
Fluent with HubSpot or an equivalent marketing automation/CRM platform, and comfortable with modern attribution and reporting tools.
Strong cross-functional partnering skills — able to align teams around shared goals.
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More from this employer
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Blackline Safety is seeking a Sales Development Representative to generate and qualify new business opportunities across North America. The role involves outbound prospecting, lead qualification, meeting scheduling, CRM
Calgary, CAN
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Hands-on experience in paid media — owned budgets, managed campaigns across platforms, and optimized for lead quality and pipeline impact, not just volume.
Experience designing and running account-based programs, partnering with Sales and cross-functional teams to prioritize target accounts.
Strong analytical mindset with the ability to use data to diagnose funnel problems, prioritize opportunities, and make clear recommendations for change.
Experience in B2B technology environments — industrial, safety-tech, connected hardware/IoT, or SaaS backgrounds are all relevant; comfort with longer, more considered sales cycles is important.
People management experience, with a track record of setting clear goals and developing direct reports.
At Blackline Safety, we offer more than just a job—we offer a career with purpose. Our Total Rewards offerings are designed to support the diverse needs of our global workforce and vary based on employment type and location. They may include:
Competitive base salary and annual compensation review
Comprehensive health and dental benefits*
Mental health and wellness support
Flexible work arrangements and hybrid work model for eligible positions
Paid vacation, personal and sick days*
Professional development opportunities
Education funding
A collaborative, inclusive, and mission-driven culture
Exclusive access to perks and discounts
A flexible ‘Dress for Your Day’ environment
*Eligibility and coverage vary by employment type and region.
Blackline Safety is powered by the diversity of our talented employees. We are an equal opportunity employer. We consider all applicants, regardless of age, religion, race, color, ancestry, gender, gender identity or expression, disability, national origin, race, or sexual orientation. We enthusiastically encourage all individuals to apply for positions that fit their passions.
If you require accommodation during the recruitment process, please contact us at careers@blacklinesafety.com. We are committed to ensuring an accessible and equitable experience for all candidates.
If you’re passionate about technology, safety, and making a difference, we’d love to hear from you. Apply today and help us build a safer, more connected world.
We are aware of the instances in which individuals are receiving fraudulent job offers or interview requests that are fraudulently alleged to be from Blackline Safety.
Blackline Safety does not request payment or personal financial information at any stage of the recruitment process.
Please exercise caution, and do not respond to emails or other communications that are not from a Blackline Safety email address.
Private connected-safety technology company providing wearable devices, gas monitors, cloud software and live monitoring for industrial workers.
Visit company websiteJobs and hiring trendsFull-time
Senior · 10+ years experience
Hybrid
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