Director, Customer Marketing

What if some of Coveo’s strongest growth opportunities are already within our customer base? Our customers are proving the value of AI-powered search and discovery at enterprise scale, and this role will define how we turn that value into deeper engagement, adoption, expansion, and advocacy.

This is a customer marketing function you’ll help shape, not one you’ll simply inherit. Working closely with our Chief Customer Officer and leaders across Account Management, Customer Success, Professional Services, Field Technical Engagement, and Marketing, you’ll set the strategy connecting the entire customer journey.

Own Coveo’s customer marketing strategy across the lifecycle, defining segmentation, communication frameworks, engagement programs, expansion plays, and the touchpoints that strengthen customer relationships from adoption through renewal and growth.

Build our expansion and adoption marketing strategy, identifying the customer moments and signals that should trigger outreach and creating programs that increase product awareness, maturity, education, and use case expansion.

Reimagine customer engagement beyond events through executive programs, advisory boards, roundtables, user groups, webinars, newsletters, and other experiences that create meaningful connections with our customers.

Build a stronger advocacy and voice of the customer program, turning interviews, references, reviews, customer stories, and feedback into insights that influence our product, messaging, and go-to-market priorities.

Own the customer communications and content strategy, including adoption guides, maturity programs, executive briefing materials, product release communications, and customer newsletters.

Orchestrate customer marketing across Coveo, bringing Product Marketing, Campaigns, Field Marketing, and customer-facing teams into one cohesive plan while leading the team responsible for bringing that strategy to life.