Director, Corporate Marketing & Brand Development

Job Summary

Strategic Leadership & Brand Strategy

Marketing & Brand Strategy

Envelope

E-Commerce Packaging

Collaboration & Market Presence

Sales Enablement & Market Activation

Product Management

Research, Innovation & Consultative Services

Communication & Social Media

Strategic Areas of Focus

Leadership and Oversight Responsibilities

• Internal Communications & Employer Brand Partner with Human Resources to develop and execute internal communication strategies that strengthen employee engagement, reinforce company culture, and support organizational change initiatives. Quarterly employee newsletter ensuring content is aligned with the SupremeX brand. Digital/Email Marketing & Website Management Ongoing development, maintenance, and optimization of the Supremex website. Search engine optimization (SEO) strategies to improve website visibility and lead generation. Manage & direct relationships with digital marketing partners Monitor website performance and digital analytics to optimize user experience and effectiveness. Oversee monthly customer newsletters, product announcements, and promotional email campaigns. Management of contact databases Social Media & Content Management Oversee SupremeX social media strategy across all corporate channels. Manage content calendars and ensure brand consistency across all platforms. Ensure internal and external campaigns increase brand awareness, customer engagement and employer branding strategies Marketing Collateral & Sales Enablement Oversee the creation and maintenance of marketing materials including: Product brochures Sell sheets Flyers Presentations Product profiles Catalogues Trade show materials Product photography Sales support materials Trade Shows & Industry Representation Lead the planning and execution of trade shows, conferences, sponsorships, and customer events. Oversee the coordination of marketing logistics, promotional materials, product samples and event communications. Ensure SXP is appropriately represented at industry associations and trade organizations Leadership & Vendor Management Lead, Coach, and Develop the Marketing team. Establish marketing KPIs and regularly report performance to executive leadership. Develop and manage department budget and ensure effective allocation of marketing resources.
• Partner with Human Resources to develop and execute internal communication strategies that strengthen employee engagement, reinforce company culture, and support organizational change initiatives. Quarterly employee newsletter ensuring content is aligned with the SupremeX brand.
• Quarterly employee newsletter ensuring content is aligned with the SupremeX brand.
• Digital/Email Marketing & Website Management Ongoing development, maintenance, and optimization of the Supremex website. Search engine optimization (SEO) strategies to improve website visibility and lead generation. Manage & direct relationships with digital marketing partners Monitor website performance and digital analytics to optimize user experience and effectiveness. Oversee monthly customer newsletters, product announcements, and promotional email campaigns. Management of contact databases
• Ongoing development, maintenance, and optimization of the Supremex website.
• Search engine optimization (SEO) strategies to improve website visibility and lead generation.
• Manage & direct relationships with digital marketing partners
• Monitor website performance and digital analytics to optimize user experience and effectiveness.
• Oversee monthly customer newsletters, product announcements, and promotional email campaigns.
• Management of contact databases
• Social Media & Content Management Oversee SupremeX social media strategy across all corporate channels. Manage content calendars and ensure brand consistency across all platforms. Ensure internal and external campaigns increase brand awareness, customer engagement and employer branding strategies
• Oversee SupremeX social media strategy across all corporate channels.
• Manage content calendars and ensure brand consistency across all platforms.
• Ensure internal and external campaigns increase brand awareness, customer engagement and employer branding strategies
• Marketing Collateral & Sales Enablement Oversee the creation and maintenance of marketing materials including: Product brochures Sell sheets Flyers Presentations Product profiles Catalogues Trade show materials Product photography Sales support materials Trade Shows & Industry Representation Lead the planning and execution of trade shows, conferences, sponsorships, and customer events. Oversee the coordination of marketing logistics, promotional materials, product samples and event communications. Ensure SXP is appropriately represented at industry associations and trade organizations Leadership & Vendor Management Lead, Coach, and Develop the Marketing team. Establish marketing KPIs and regularly report performance to executive leadership. Develop and manage department budget and ensure effective allocation of marketing resources.
• Oversee the creation and maintenance of marketing materials including: Product brochures Sell sheets Flyers Presentations Product profiles Catalogues Trade show materials Product photography Sales support materials
• Product brochures
• Sell sheets
• Flyers
• Presentations
• Product profiles
• Catalogues
• Trade show materials
• Product photography
• Sales support materials
• Trade Shows & Industry Representation Lead the planning and execution of trade shows, conferences, sponsorships, and customer events. Oversee the coordination of marketing logistics, promotional materials, product samples and event communications. Ensure SXP is appropriately represented at industry associations and trade organizations
• Lead the planning and execution of trade shows, conferences, sponsorships, and customer events.
• Oversee the coordination of marketing logistics, promotional materials, product samples and event communications.
• Ensure SXP is appropriately represented at industry associations and trade organizations
• Leadership & Vendor Management
• Lead, Coach, and Develop the Marketing team.
• Establish marketing KPIs and regularly report performance to executive leadership.
• Develop and manage department budget and ensure effective allocation of marketing resources.

Qualifications

• Bachelor’s degree in marketing, Business Administration, Communications, or a related field; MBA or advanced marketing/business education is an asset.
• 15+ years of progressive marketing experience, with increasing responsibility in strategic marketing, brand management, product marketing and business development.
• Proven experience in a senior marketing leadership role, preferably within a B2B, manufacturing, packaging, printing, paper, industrial or related environment.
• Demonstrated success developing and executing U.S. market strategies and driving brand awareness, market expansion and revenue growth.
• Strong understanding of B2B marketing, customer segmentation, competitive intelligence, market analysis, product positioning and go-to-market strategy.
• Proven ability to partner with Executive Leadership and Sales Leadership to translate business objectives into actionable marketing strategies.
• Demonstrated experience managing and developing high-performing marketing teams and leading cross-functional initiatives.
• Strong product marketing and product lifecycle management experience, including positioning, commercialization, portfolio management and new product launches.
• Demonstrated experience developing sales enablement programs, marketing collateral, campaigns and customer-facing tools that support revenue growth.
• Data-driven mindset with experience establishing marketing KPIs, analyzing performance and communicating results and recommendations to senior leadership.
• Strong understanding of marketing technology and demonstrated ability to evaluate and implement digital tools that improve marketing and sales effectiveness.
• Experience with market research, competitive intelligence and identifying emerging customer, industry and technology trends.
• Strong business and financial acumen, including experience managing marketing budgets, evaluating ROI and prioritizing resources against business objectives.
• Experience supporting strategic initiatives such as M&A, market expansion, portfolio analysis, equipment investment or other corporate growth initiatives is an asset.
• Experience in packaging, envelopes, e-commerce packaging, fulfillment, postal optimization, structural packaging design or related industries is strongly preferred.
• Excellent written, verbal and presentation skills, with the ability to communicate effectively with executives, customers, employees and external stakeholders.
• Strong leadership, collaboration, influencing and change-management capabilities.
• Highly organized, analytical and results-oriented, with strong project management and prioritization skills.
• Willingness and ability to travel within Canada and the United States as required.

Benefits

• Comprehensive Medical, Dental, and Health Benefits to support your well-being
• Retirement Plan – A retirement plan to help you plan for the future.
• Bonus – Annual bonus opportunities based on Company performance and/or Individual goals
• Collaborative Culture – A workplace built on communication, integrity, excellence, respect, and teamwork.
• Work-Life Balance – Support for a healthy balance between work and life.
• NOTE: This job description in no ways states or implies that these are the only responsibilities of this position. The employee will be required to accept additional responsibilities as deemed appropriate by the Manager.
• SupremeX is committed to employment equity in compliance with the Employment Equity Act and other Federal and Provincial applicable legislation. We welcome and encourage applications from qualified women, men, visible minorities, aboriginal peoples, and persons with disabilities.
• We encourage you to connect with us if you require an accommodation for the recruitment process.