Directeur(trice), Commercialisation | Manager, Commercialization
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Key skills for this role
About the Role
Keurig Dr Pepper is seeking a Manager, Commercialization for a 14-month full-time contract to lead commercial marketing strategies for Away From Home channels. You will drive sales growth, manage budgets, and oversee digital ecosystem initiatives.
Key Skills for This Role
Responsibilities
- Lead strategic planning and deployment of annual marketing & commercial strategies for KAD channels
- Lead commercialization materials, programs, customer facing tools, and go to market development
- Manage budget planning, spend tracking, forecasting, and financial governance
- Guide innovation committee in defining 3 year strategic pipeline priorities for commercial brewers and accessories
- Develop periodic/quarterly promotional strategies and pay for performance programs
- Amplify KDP as leading beverage provider on Canadian commercial market through tradeshows and content creation
- Lead strategic planning and deployment of complete KAD digital ecosystem
- Manage, report on KPIs and drive evolution of AFH digital ecosystem
- Approve all KAD customer facing messaging in compliance with brand guidelines and regulatory requirements
- Manage agencies, designers, production partners, and briefing processes
Requirements
- Bachelor’s degree in marketing or business administration
- 8 to 10 years of relevant experience in B2B marketing or CPG commercialization
- Good knowledge and understanding of the commercial distribution industry
- Experience in planning, executing and evaluating promotional activities
- Experience with launching products and navigating stage gate process
- Experience working in cross functional teams and with creative & digital agencies
- Experience managing a team or coaching collaborators
- In depth knowledge of Microsoft Office software
- Bilingual: French (high writing proficiency) & English (written & spoken)
Full Job Posting
Aperçu du poste / Job Overview
- Directeur·ice, Commercialisation Hors domicile / Manager, Away From Home Commercialization.
- Contrat à temps plein de 14 mois / 14 month full time contract.
- Supervises all marketing initiatives for Keurig Authorized Distributors (KAD) channels while identifying growth opportunities.
RESPONSIBILITÉS / RESPONSIBILITIES
- Lead the strategic planning and deployment of the complete KAD annual marketing & commercial strategies.
- Lead commercialization materials, programs, customer facing tools, and go to market development.
- Manage budget planning, spend tracking, forecasting, and financial governance across all commercial marketing activities.
- Guide a dedicated innovation committee in framing the 3 year strategic pipeline priorities.
- Work closely with Innovation and cross functional teams through stage gate processes.
- Develop periodic/quarterly promotional strategies and pay for performance programs.
- Amplify KDP as a leading beverage provider on the Canadian commercial market.
- Lead the strategic planning and deployment of the complete KAD digital ecosystem.
- Manage, report on KPI and drive evolution of the AFH digital ecosystem.
- Approve all KAD customer facing messaging in compliance with brand guidelines and regulatory requirements.
- Manage agencies, designers, production partners, and briefing processes.
- Partner across Sales, Brand Marketing, RGM, Finance, Supply Chain, Operations, Omni, Business Intelligence, and leadership teams.
EXIGENCES / REQUIREMENTS
- Bachelor’s degree in marketing or business administration.
- 8 to 10 years of relevant experience in B2B marketing or CPG commercialization.
- Good knowledge and understanding of the commercial distribution industry.
- Experience in planning, executing and evaluating promotional activities.
- Experience with launching products with success and navigating stage gate process.
- Experience in working as part of a cross functional team and with creative & digital agencies.
- Experience with managing a team or coaching collaborators in reaching business objectives.
- In depth knowledge of Microsoft Office software (Word, Excel and PowerPoint).
- Bilingual: French (High writing proficiency) & English (Written & spoken).
COMPÉTENCES / SKILLS
- Great leadership with ability to generate trust with leaders & direct reports.
- Strong project management, time management and organizational skills.
- Excellent communication and presentation skills.
- Passion for executing with excellence; results oriented.
- Strategic thinking and ease to generate insights based on data.
- Capacity to build recommendations and to be comfortable taking decisions with calculated risks.
- Self motivated and detail oriented with the ability to perform well in a fast paced and changing environment.
Rémunération globale / Total Rewards
- CAD 95,300.00 CAD 110,000.00 annually.
- Annual bonus based on performance and eligibility.
- Benefits: medical, dental, disability, life insurance, paid time off, RRSP with company match, tuition reimbursement, employee and family assistance program, and coffee discount.
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