Digital Product Lead – Apps & Kiosk
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Key skills for this role
About the Role
Americana Restaurants seeks a Digital Product Lead to own the end-to-end digital product vision, strategy, and roadmap for KFC Apps, Web, and Kiosks across 12 markets. The role drives digital revenue growth and customer experience excellence.
Key Skills for This Role
Responsibilities
- Define and execute the digital product roadmap aligned to business and brand priorities
- Ensure on‑time rollout and adoption of new digital assets across markets
- Balance global standardization with local market needs
- Own digital revenue targets, conversion metrics, and growth KPIs
- Improve conversion rate, average cheque, and user engagement across platforms
- Optimize owned and non‑owned digital touchpoints to support overall sales strategy
- Lead consumer‑led experience design, prototyping, and experimentation
- Drive continuous optimization of apps, web, and kiosks through A/B testing
- Ensure delivery of consistent, high‑quality digital experiences across markets
- Deliver actionable digital insights to Marketing, Operations, and Business teams
- Publish weekly performance reports vs targets to track revenue, traffic, and adoption
- Use insights to improve campaign effectiveness, menu mix, promotions, and loyalty outcomes
Requirements
- B.Tech / MBA from Tier I institute
- 12–15 years in Digital Product Management / eCommerce
- 2–3 years in a Product Head / Product Lead role within Tier‑1 FoodTech or eCommerce
- Direct ownership of USD 100M+ digital revenue streams
- Experience managing multi‑country, multi‑currency, multi‑language platforms
- Track record of delivering high‑rated (4.5★+) consumer digital applications
Full Job Posting
Job Purpose
- Own the end‑to‑end digital product vision, strategy, and roadmap for KFC Apps, Web, and Kiosks across 12 markets.
- Drive digital revenue growth and customer experience excellence across owned and non‑owned channels.
- Act as the single‑point owner for digital product performance, ensuring scale, consistency, and governance.
Key Responsibilities
- Define and execute the digital product roadmap aligned to business and brand priorities
- Ensure on‑time rollout and adoption of new digital assets across markets
- Balance global standardization with local market needs
- Own digital revenue targets, conversion metrics, and growth KPIs
- Improve conversion rate, average cheque, and user engagement across platforms
- Optimize owned and non‑owned digital touchpoints to support overall sales strategy
- Lead consumer‑led experience design, prototyping, and experimentation
- Drive continuous optimization of apps, web, and kiosks through A/B testing
- Ensure delivery of consistent, high‑quality digital experiences across markets
- Deliver actionable digital insights to Marketing, Operations, and Business teams
- Publish weekly performance reports vs targets to track revenue, traffic, and adoption
- Use insights to improve campaign effectiveness, menu mix, promotions, and loyalty outcomes
Education & Experience
- B.Tech / MBA from Tier‑I institute
- 12–15 years in Digital Product Management / eCommerce
- 2–3 years in a Product Head / Product Lead role within Tier‑1 FoodTech or eCommerce
- Direct ownership of USD 100M+ digital revenue streams
- Experience managing multi‑country, multi‑currency, multi‑language platforms
- Track record of delivering high‑rated (4.5★+) consumer digital applications
Tools Knowledge
- Product Analytics & BI: Google Analytics 4, Firebase Analytics, Mixpanel, Amplitude, Adobe Analytics, Looker, Tableau, Power BI, SQL on Snowflake/BigQuery/Redshift
- Experimentation & Personalization: Optimizely, VWO, Adobe Target, server side experimentation, feature flagging, personalization/recommendation engines
- App Performance & Attribution: Adjust, AppsFlyer, Branch, Firebase Crashlytics, Sentry, New Relic, Datadog RUM
- Customer Engagement, CRM & Loyalty: CleverTap, MoEngage, Braze, CDPs: TreasureData, Segment, mParticle
- Voice of Customer & UX Research: Hotjar, Contentsquare, FullStory, LogRocket, app store and Play Store review mining
Core Skills
- Product Leadership: Strong product mindset with sharp commercial orientation, ability to set clear product vision, ruthless prioritization using frameworks like RICE, ICE, or weighted scoring, proven ability to ship
- Commercial & Business Acumen: P&L aware, comfortable building business cases, NPV/payback models, negotiation skills
- Operating Excellence: Thrives in fast paced, high accountability, matrixed environment, strong project management instincts
- Stakeholder & Vendor Management: Influences and aligns C level, country GMs, marketing heads, and tech leadership, manages external partners
- Communication: Clear, structured verbal and written communication, strong storytelling with data, presentation skills suitable for board, executive, and partner audiences
- People & Culture: Builds and develops high performing product teams, cultural sensitivity for multi market teams, customer obsession
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