Digital Product Lead – Apps & Kiosk

Job Purpose

Product Strategy & Delivery

• Define and execute the digital product roadmap aligned to business and brand priorities
• Ensure on‑time rollout and adoption of new digital assets across markets
• Balance global standardization with local market needs

Revenue & Performance Ownership

• Own digital revenue targets, conversion metrics, and growth KPIs
• Improve conversion rate, average cheque, and user engagement across platforms
• Optimize owned and non‑owned digital touchpoints to support overall sales strategy

Customer Experience & Optimization

• Lead consumer‑led experience design, prototyping, and experimentation
• Drive continuous optimization of apps, web, and kiosks through A/B testing
• Ensure delivery of consistent, high‑quality digital experiences across markets

Data, Insights & Reporting

• Deliver actionable digital insights to Marketing, Operations, and Business teams
• Publish weekly performance reports vs targets to track revenue, traffic, and adoption
• Use insights to improve campaign effectiveness, menu mix, promotions, and loyalty outcomes

Stakeholder & Vendor Management

• Lead cross‑functional collaboration with Product, Tech, Design, Marketing, and Operations
• Manage external vendors and technology partners to ensure quality and timely delivery

Education

• B.Tech / MBA from Tier‑I institute

Experience

• 12–15 years in Digital Product Management / eCommerce
• 2–3 years in a Product Head / Product Lead role within Tier‑1 FoodTech or eCommerce
• Direct ownership of USD 100M+ digital revenue streams
• Experience managing multi‑country, multi‑currency, multi‑language platforms
• Track record of delivering high‑rated (4.5★+) consumer digital applications

• Google Analytics 4, Firebase Analytics

• Mixpanel, Amplitude, or Adobe Analytics
• Looker / Tableau / Power BI; comfort writing SQL on Snowflake / BigQuery / Redshift

• Optimizely, VWO, Adobe Target

• Server-side experimentation and feature flagging
• Personalization / recommendation engines (Adobe Target, Sitecore)

• Adjust, AppsFlyer, Branch

• Crash & performance monitoring: Firebase Crashlytics, Sentry, New Relic, Datadog RUM

• CleverTap, MoEngage, Braze

• CDPs: TreasureData, Segment, mParticle

Voice Of Customer & Ux Research

• Hotjar, Contentsquare, FullStory, or LogRocket
• App store and Play Store review mining

Product Leadership

• Strong product mindset with sharp commercial orientation — thinks in revenue, margin, and unit economics, not just features
• Ability to set a clear product vision and translate it into a quarterly roadmap with measurable bets
• Ruthless prioritization using frameworks like RICE, ICE, or weighted scoring; comfort saying "no"
• Proven ability to ship — move from insight to launch to iteration on tight timelines

Commercial & Business Acumen

• P&L-aware; understands how digital decisions move topline, conversion, AOV, retention, and contribution margin
• Comfortable building business cases, NPV / payback models, and investment trade-offs
• Negotiation skills with vendors, agencies, and platform partners

Operating Excellence

• Thrives in a fast-paced, high-accountability, matrixed environment (global + 12 markets)
• Strong project management instincts — risk, dependency, and stakeholder mapping come naturally
• Comfort operating across global standards and local market realities

Stakeholder & Vendor Management

• Influences and aligns C-level, country GMs, marketing heads, and tech leadership without formal authority
• Manages external partners on quality, SLAs, commercials, and roadmap commitments
• Sets up clear governance — steering committees, RACI, escalation paths

Communication

• Clear, structured verbal and written communication; can write a one-pager that a CEO will read and a PRD that engineering will build from
• Strong storytelling with data — turns numbers into narratives that drive decisions
• Presentation skills suitable for board, executive, and partner audiences

People & Culture

• Builds and develops high-performing product teams; coaches PMs and analysts
• Cultural sensitivity for multi-market, multi-language teams (MENA, GCC, and beyond)
• Customer obsession — bias toward listening to users, store staff, and frontline operators