Digital Media Planner (B2B)

Planning direct partner media for always-on, seasonal, and ad hoc campaigns, including RFPing and evaluating partners against campaign goals, building and evaluating plans against KPIs, and presenting partnership recommendations to the client

Managing day-to-day partner relationships: plan feedback, creative and spec requirements, tagging and reporting needs, and making sure partners have what they need to activate on time

Communicating program updates, performance, and recommendations to the client, and joining partner meetings for mid- and post-campaign readouts and new opportunities

Leading the push for better partner measurement so direct media can be evaluated alongside programmatic and other self-directed channels, partnering with the Data Intelligence team on reporting and automation needs

Contributing to performance reporting and insights, and sharing cross-program learnings on creative, audiences, formats, and publishers with Programmatic counterparts for holistic Display and Video reporting

Working with Coordinators and Ad Ops on trafficking, and tracking changes to partnerships across plan inclusions, budgets, and new IOs

Coordinating creative between media partners and the client team, including QA for new launches and timely planning for creative swaps

Proactively bringing the client new partners, formats, and opportunities worth testing, along with any partner incentives, added value, or credits they can take advantage of

Staying current on the B2B publisher and partner landscape

3-5 years of experience in media planning for publisher direct and/or programmatic media, in an agency or in-house environment

Experience managing vendor and publisher relationships, including RFPs, negotiation, and ongoing performance conversations

Experience developing, optimizing, analyzing, and reporting on paid campaigns across a variety of KPIs

Experience with trafficking programmatic or direct media

Experience working with analytics teams on granular program tracking and performance dashboards

Experience managing sizable budgets that shift frequently

Excellent written, verbal, and interpersonal skills, with the ability to identify and respond to situations quickly

Strong time management and project management skills

Bachelor's degree in Marketing, Communications, or related field, or equivalent experience

Experience planning media for B2B, SaaS, or financial services brands

Experience on large, complex accounts with multiple stakeholders and business units

Familiarity with B2B partner types such as trade publishers, review and comparison sites, newsletters, and sponsored content