Digital Marketing Specialist - MEA
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Key skills for this role
About the Role
Apple seeks a Digital Marketing Specialist for MEA to implement and scale comprehensive digital marketing strategies for Channel sales. The role involves collaborating with cross-functional teams, leading digital marketing execution, and driving online sales.
Key Skills for This Role
Responsibilities
- Collaborate with Worldwide, Central and regional cross functional teams to oversee digital marketing channel performance and effectiveness
- Scale industry leading digital marketing executions, best practices, tools and resources to support sales teams
- Lead development and execution of digital marketing strategies aligned to business goals, especially lower funnel tactics for online sales
- Collaborate with internal teams, agencies and platform partners to execute digital campaigns across all channels
- Influence internal stakeholders and agencies to create asset requirements for deployment across digital platforms
- Track, analyze and make recommendations on key digital marketing campaign KPIs and metrics
- Collaborate with sales teams and partners to maximize budget effectiveness and efficiency
- Provide industry leading consultation on digital marketing best practices, trends, consumer insights, competitor analysis, and market research
Requirements
- 5+ years industry and/or agency experience in digital commerce/marketing
- Proven ability to develop strategy and drive objectives through multi faceted marketing partnerships
- Demonstrated experience supporting a global digital marketing center of excellence
- Deep understanding of various digital marketing platforms, analytics tools, and modern marketing tech stacks
- Experience working with global digital technology teams
- Proven ability with advanced analysis tools (e.g., Tableau, BI Applications)
- Excellent verbal and written communication skills
- Advanced experience in Paid Search including Google Shopping, Affiliates, CRM, Social with Conversions goal
- Arabic speaking highly preferred
Full Job Posting
Job Overview
- Apple's Sales organization generates revenue to fuel ongoing development of products and services.
- The Digital Marketing Specialist for MEA will implement and scale comprehensive digital marketing strategies to achieve Apple’s Channel sales objectives.
Description
- Collaborate with Worldwide, Central and regional cross functional teams to oversee digital marketing channel performance and effectiveness
- Scale industry leading digital marketing executions, best practices, tools and resources to support our sales teams
- Lead development and execution of digital marketing strategies aligned to overall business goals, especially lower funnel tactics for online sales
- Collaborate with internal teams, agencies and platform partners supporting execution of digital campaigns across all digital marketing channels
- Influence internal stakeholders and agencies to create asset requirements for deployment across all digital platforms and touch points within Channel sales
- Track, analyze and make recommendations on key digital marketing campaign KPIs and metrics providing teams with actionable insights
- Collaborate with sales teams and partners to maximise budget effectiveness and efficiency
- Provide industry leading consultation on digital marketing best practices, trends, consumer insights, competitor analysis, and market research
Minimum Qualifications
- 5+ years industry and/or agency experience in digital commerce/marketing, with demonstrated experience developing and driving eCommerce sales strategy is a must
- Proven ability to develop a strategy and drive objectives through multi faceted marketing partnerships
- Demonstrated experience supporting a global digital marketing centre of excellence and driving data driven decision making
- Deep understanding and utilization of various digital marketing platforms, analytics tools and modern marketing tech stacks
- Experience working with global digital technology teams to support design and inclusion of digital marketing requirements in the global product roadmap
- Proven ability working with advanced analysis tools (e.g. Tableau, BI Applications), leveraging digital marketing data into actionable insights
- Excellent verbal and written communication skills and able to thrive within a complex matrix organization
- Advanced experience in Paid Search including Google Shopping, Affiliates, CRM, Social with Conversions goal etc
Preferred Qualifications
- Arabic speaking highly preferred
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