Digital Marketing Specialist - MEA
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Key skills for this role
About the Role
Apple is hiring a Digital Marketing Specialist for the MEA region to implement and scale digital marketing strategies for Channel sales. The role requires 5+ years of experience in digital commerce/marketing, expertise in paid search, affiliates, CRM, and social media, and fluency in Arabic is preferred.
Key Skills for This Role
Responsibilities
- Collaborate with cross functional teams to oversee digital marketing channel performance and effectiveness
- Scale industry leading digital marketing executions, best practices, tools and resources to support sales teams
- Lead development and execution of digital marketing strategies aligned to business goals, especially lower funnel tactics for online sales
- Collaborate with internal teams, agencies and platform partners to execute digital campaigns across all channels
- Track, analyse and make recommendations on key digital marketing campaign KPIs and metrics
- Collaborate with sales teams and partners to maximise budget effectiveness and efficiency
- Provide industry leading consultation on digital marketing best practices, trends, consumer insights, competitor analysis, and market research
Requirements
- 5+ years industry and/or agency experience in digital commerce/marketing
- Proven ability to develop strategy and drive objectives through multi faceted marketing partnerships
- Deep understanding of digital marketing platforms, analytics tools, and modern marketing tech stacks
- Experience with advanced analysis tools (e.g., Tableau, BI Applications)
- Excellent verbal and written communication skills
- Arabic speaking highly preferred
Full Job Posting
Role Overview
- Apple's Sales organization generates revenue to fuel ongoing development of products and services.
- In this role, you will implement and scale comprehensive digital marketing strategies to achieve Apple’s Channel sales objectives.
- As the Digital Marketing Specialist for MEA, you will drive sales to the next level.
Description
- Collaborate with Worldwide, Central and regional cross functional teams to oversee digital marketing channel performance and effectiveness.
- Scale industry leading digital marketing executions, best practices, tools and resources to support our sales teams.
- Lead development and execution of digital marketing strategies aligned to overall business goals, especially lower funnel tactics for online sales.
- Collaborate with internal teams, agencies and platform partners supporting execution of digital campaigns across all digital marketing channels.
- Influence internal stakeholders and agencies to create asset requirements for deployment across all digital platforms.
- Track, analyse and make recommendations on key digital marketing campaign KPIs and metrics.
- Collaborate with sales teams and partners to maximise budget effectiveness and efficiency.
- Provide industry leading consultation on digital marketing best practices, trends, consumer insights, competitor analysis, and market research.
Minimum Qualifications
- 5+ years industry and/or agency experience in digital commerce/marketing, with demonstrated experience developing and driving eCommerce sales strategy.
- Proven ability to develop a strategy and drive objectives through multi faceted marketing partnerships.
- Demonstrated experience supporting a global digital marketing centre of excellence and driving data driven decision making.
- Deep understanding and utilization of various digital marketing platforms, analytics tools and modern marketing tech stacks.
- Experience working with global digital technology teams to support design and inclusion of digital marketing requirements.
- Proven ability working with advanced analysis tools (e.g., Tableau, BI Applications).
- Excellent verbal and written communication skills.
- Advanced experience in Paid Search including Google Shopping, Affiliates, CRM, Social with Conversions goal etc.
Preferred Qualifications
- Arabic speaking highly preferred.
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