Digital Marketing Specialist - MEA
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Key skills for this role
About the Role
Apple is looking for a Digital Marketing Specialist for the MEA region to drive channel sales through digital strategies. The role requires 5+ years of digital commerce/marketing experience, expertise in paid search, affiliates, CRM, and analytics tools.
Key Skills for This Role
Responsibilities
- Collaborate with cross functional teams to oversee digital marketing channel performance and effectiveness
- Scale industry leading digital marketing executions, best practices, tools and resources
- Lead development and execution of digital marketing strategies aligned to business goals, especially lower funnel tactics
- Collaborate with internal teams, agencies and platform partners for digital campaign execution
- Track, analyse and make recommendations on key digital marketing campaign KPIs
- Collaborate with sales teams and partners to maximise budget effectiveness
- Provide consultation on digital marketing best practices, trends, consumer insights, competitor analysis
Requirements
- 5+ years industry and/or agency experience in digital commerce/marketing
- Proven ability to develop strategy and drive objectives through multi faceted marketing partnerships
- Deep understanding of digital marketing platforms, analytics tools, and modern marketing tech stacks
- Experience with advanced analysis tools (e.g., Tableau, BI Applications)
- Advanced experience in Paid Search including Google Shopping, Affiliates, CRM, Social with Conversions goal
- Arabic speaking highly preferred
Full Job Posting
Overview
- Apple's Sales organization generates revenue for products and services
- Role is key to drive sales in local market
Description
- Collaborate with cross functional teams to oversee digital marketing channel performance
- Scale industry leading digital marketing executions
- Lead development of digital marketing strategies focused on lower funnel tactics
- Collaborate with internal teams, agencies and platform partners
- Track and analyse key digital marketing campaign KPIs
- Collaborate with sales teams to maximise budget effectiveness
- Provide consultation on digital marketing best practices
Minimum Qualifications
- 5+ years experience in digital commerce/marketing with eCommerce sales strategy
- Proven ability to develop strategy through multi faceted marketing partnerships
- Deep understanding of digital marketing platforms and analytics tools
- Experience with global digital technology teams
- Proven ability with advanced analysis tools (e.g., Tableau, BI Applications)
- Excellent verbal and written communication skills
- Advanced experience in Paid Search, Affiliates, CRM, Social
Preferred Qualifications
- Arabic speaking highly preferred
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