Digital Marketing Specialist - MEA
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Key skills for this role
About the Role
Apple is hiring a Digital Marketing Specialist for MEA to implement and scale digital marketing strategies for channel sales. The role requires 5+ years of experience in digital commerce/marketing, expertise in paid search, affiliates, CRM, and social media, and Arabic language skills.
Key Skills for This Role
Responsibilities
- Implement and scale comprehensive digital marketing strategies to achieve Apple’s Channel sales objectives
- Collaborate with cross functional teams to oversee digital marketing channel performance and effectiveness
- Lead development and execution of digital marketing strategies focused on lower funnel tactics to drive online sales
- Collaborate with internal teams, agencies, and platform partners for digital campaign execution
- Track, analyze, and make recommendations on key digital marketing campaign KPIs
Requirements
- 5+ years industry and/or agency experience in digital commerce/marketing
- Proven ability to develop strategy and drive objectives through multi faceted marketing partnerships
- Deep understanding of digital marketing platforms, analytics tools, and modern marketing tech stacks
- Experience with advanced analysis tools (e.g., Tableau, BI Applications)
- Advanced experience in Paid Search including Google Shopping, Affiliates, CRM, Social with Conversions goal
- Arabic speaking highly preferred
Full Job Posting
Role Overview
- Implement and scale comprehensive digital marketing strategies for Apple’s Channel sales objectives.
- Collaborate with Worldwide, Central and regional cross functional teams.
- Drive online sales through lower funnel tactics.
Key Responsibilities
- Oversee digital marketing channel performance and effectiveness.
- Scale industry leading digital marketing executions, best practices, tools and resources.
- Lead development and execution of digital marketing strategies aligned to business goals.
- Collaborate with internal teams, agencies and platform partners.
- Track, analyse and make recommendations on key digital marketing campaign KPIs.
- Collaborate with sales teams and partners to maximise budget effectiveness.
Minimum Qualifications
- 5+ years industry and/or agency experience in digital commerce/marketing.
- Proven ability to develop strategy and drive objectives through multi faceted marketing partnerships.
- Demonstrated experience supporting a global digital marketing centre of excellence.
- Deep understanding of digital marketing platforms, analytics tools and modern marketing tech stacks.
- Experience working with global digital technology teams.
- Proven ability with advanced analysis tools (e.g., Tableau, BI Applications).
- Advanced experience in Paid Search including Google Shopping, Affiliates, CRM, Social with Conversions goal.
Preferred Qualifications
- Arabic speaking highly preferred.
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