Digital Marketing Specialist - MEA
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Key skills for this role
About the Role
Apple is hiring a Digital Marketing Specialist for the MEA region to develop and execute digital marketing strategies, manage campaigns across channels, and drive online sales.
Key Skills for This Role
Responsibilities
- Collaborate with Worldwide, Central and regional cross functional teams to oversee the digital marketing channel performance & effectiveness
- Scale industry leading digital marketing executions, best practices, tools & resources to support our sales teams in executing high quality and impactful campaigns
- Lead development and execution of digital marketing strategies aligned to the overall business goals especially focused on lower funnel tactics aimed at driving online sales
- Collaborate with internal teams, agencies and platform partners supporting execution of digital campaigns across all digital marketing channels
- Influence internal stakeholders and agencies to create asset requirements for deployment across all digital platforms and touch points within Channel sales
- Track, analyse and make recommendations on key digital marketing campaign KPIs and metrics providing teams with actionable insights & improvements for future campaigns
- Collaborate with sales teams and partners to maximise budget effectiveness and efficiency utilising latest testing methodologies and industry tools
- Provide industry leading consultation on digital marketing best practices, trends, consumer insights, competitor analysis, and market research
Requirements
- 5+ years industry and/or agency experience in digital commerce/marketing, with demonstrated experience developing and driving eCommerce sales strategy
- Proven ability to develop a strategy and drive objectives through multi faceted marketing partnerships (brand, channel partners, marketing platforms & agencies)
- Demonstrated experience supporting a global digital marketing centre of excellence and driving data driven decision making
- Deep understanding and utilization of various digital marketing platforms, analytics tools and modern marketing tech stacks
- Experience working with global digital technology teams to support design and inclusion of digital marketing requirements in the global product roadmap
- Proven ability working with advanced analysis tools (eg. Tableau, BI Applications), leveraging digital marketing data into actionable insights
- Excellent verbal and written communication skills and able to thrive within a complex matrix organization
- Advanced experience in Paid Search including Google Shopping, Affiliates, CRM, Social with Conversions goal etc
Full Job Posting
Summary
- The people here at Apple don’t just craft products — they build the kind of wonder that’s revolutionised entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry leading environmental ef
- Apple’s Sales organization generates the revenue needed to fuel our ongoing development of products and services. This in turn, enriches the lives of hundreds of millions of people around the world. Our sales team, in many ways, is the face of Apple to our largest customers.
- In this role, you will be in a key position to fully take advantage of our products and the huge interest for Apple in the local market to drive our sales to the next level.
- As the Digital Marketing Specialist for MEA, you will implement and scale comprehensive digital marketing strategies to achieve Apple’s Channel sales objectives.
Description
- Collaborate with Worldwide, Central and regional cross functional teams to oversee the digital marketing channel performance & effectiveness
- Scale industry leading digital marketing executions, best practices, tools & resources to support our sales teams in executing high quality and impactful campaigns
- Lead development and execution of digital marketing strategies aligned to the overall business goals especially focused on lower funnel tactics aimed at driving online sales
- Collaborate with internal teams, agencies and platform partners supporting execution of digital campaigns across all digital marketing channels
- Influence internal stakeholders and agencies to create asset requirements for deployment across all digital platforms and touch points within Channel sales
- Track, analyse and make recommendations on key digital marketing campaign KPIs and metrics providing teams with actionable insights & improvements for future campaigns
- Collaborate with sales teams and partners to maximise budget effectiveness and efficiency utilising latest testing methodologies and industry tools
- Provide industry leading consultation on digital marketing best practices, trends, consumer insights, competitor analysis, and market research.
Minimum Qualifications
- 5+ years industry and/or agency experience in digital commerce/marketing, with demonstrated experience developing and driving eCommerce sales strategy is a must.
- Proven ability to develop a strategy and drive objectives through multi faceted marketing partnerships (brand, channel partners, marketing platforms & agencies)
- Demonstrated experience supporting a global digital marketing centre of excellence and driving data driven decision making within an organization
- Deep understanding and utilization of various digital marketing platforms, analytics tools and modern marketing tech stacks
- Experience working with global digital technology teams to support design and inclusion of digital marketing requirements in the global product roadmap
- Proven ability working with advanced analysis tools (eg. Tableau, BI Applications), leveraging digital marketing data into actionable insights
- Excellent verbal and written communication skills and able to thrive within a complex matrix organization, driving business objectives through influence
- Advanced experience in Paid Search including Google Shopping, Affiliates, CRM, Social with Conversions goal etc
Preferred Qualifications
- Arabic speaking highly preferred.
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