Digital Marketing Specialist
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Key skills for this role
Role Overview
Plan, execute, and optimize digital marketing activities for Oasis Enterprises and Al Shirawi Solar.
Strengthen brand visibility, generate qualified leads, increase website traffic, and support sales and business development.
Manage search, social media, website, email, online advertising, content, and digital analytics with a focus on measurable results.
Key Skills for This Role
Full Job Posting
Role Summary
Plan, execute, and optimize digital marketing activities for Oasis Enterprises and Al Shirawi Solar.
Strengthen brand visibility, generate qualified leads, increase website traffic, and support sales and business development.
Manage search, social media, website, email, online advertising, content, and digital analytics with a focus on measurable results.
Digital Marketing Strategy
- Develop digital marketing strategies aligned with company and business objectives.
- Create monthly and quarterly marketing plans and campaign calendars.
- Research market trends, competitors, customer behavior, and emerging digital channels.
Lead Generation and Performance
- Execute campaigns across Google Ads, LinkedIn, Meta, and other relevant channels.
- Optimize landing pages, lead forms, campaign journeys, advertisements, audiences, keywords, and content.
- Monitor cost per lead, conversion rates, campaign ROI, lead quality, and targeting performance.
SEO and Website Management
- Execute SEO activities, keyword research, website optimization, metadata improvements, and internal linking.
- Manage website content and coordinate updates to products, services, projects, news, and case studies.
- Monitor traffic, user behavior, conversions, rankings, and landing-page performance.
Social Media and Content
- Manage social media strategies and content calendars across LinkedIn, Instagram, Facebook, YouTube, and other channels.
- Coordinate posts, videos, reels, project showcases, case studies, customer stories, and other digital content.
- Monitor engagement, reach, followers, traffic, conversions, and community inquiries.
Email and Analytics
- Execute email, newsletter, promotional, product communication, and lead-nurturing campaigns.
- Segment databases and monitor open rates, click-through rates, conversions, and campaign performance.
- Use Google Analytics, Google Search Console, advertising platforms, CRM, and other analytics tools to prepare reports.
Brand and Vendor Management
- Maintain consistent brand identity and strengthen online visibility and reputation.
- Coordinate agencies, designers, content creators, SEO specialists, and other vendors.
- Monitor agency deliverables, timelines, quality, performance, and agreed objectives.
Cross-Functional Collaboration
- Work with Sales, Business Development, Engineering, Projects, Commercial, and other departments.
- Develop campaigns for AV, ELV, Lighting, AMC, Solar, and other company offerings.
- Support product launches, exhibitions, events, customer campaigns, and business initiatives.
Requirements
- Experience planning and implementing digital marketing strategies aligned with business objectives.
- Ability to execute campaigns that generate qualified business leads and support sales conversion.
- Knowledge of paid advertising across Google Ads, LinkedIn, Meta, and relevant digital channels.
- Knowledge of SEO, keyword research, website optimization, and organic search performance.
- Ability to manage social media, content, email, and database marketing activities.
- Ability to track campaign, website, social media, lead, and conversion performance using analytics tools.
- Ability to coordinate with sales, business development, engineering, projects, commercial, agencies, and vendors.
- Understanding of email marketing and applicable data privacy requirements.
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