Digital Marketing Specialist
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Key skills for this role
About the Role
Housess Real Estate seeks a results-driven Digital Marketing Specialist to generate high-quality leads and increase brand visibility. The role involves managing Google Ads, Meta Ads, SEO, email marketing, and content creation.
Key Skills for This Role
Responsibilities
- Plan, launch, and optimize Google Ads campaigns (Search, Display, YouTube, Performance Max)
- Create and manage Meta advertising campaigns across Facebook and Instagram
- Monitor campaign performance and improve lead quality, conversion rates, and ROI
- Implement retargeting and audience segmentation strategies
- Develop lead funnels and landing page strategies to maximize conversions
- Drive targeted traffic through paid and organic channels
- Analyze website performance using Google Analytics and Search Console
- Execute on page and off page SEO strategies
- Create and manage email marketing campaigns and lead nurturing workflows
- Design social media content and marketing materials using Canva
- Produce weekly and monthly marketing performance reports
Requirements
- Minimum 2 years of experience in digital marketing and lead generation
- Strong experience with Google Ads, Meta Ads Manager, Google Analytics, Google Search Console, Email Marketing Platforms, and Canva
- Proven track record of generating qualified leads through digital channels
- Understanding of SEO best practices and website optimization
- Strong analytical and reporting skills
- Excellent communication and organizational abilities
Full Job Posting
About the Role
- Housess Real Estate is seeking a highly skilled and results driven Digital Marketing Specialist to generate high quality leads, increase brand visibility, and drive qualified traffic across digital platforms.
- The ideal candidate is a performance focused marketer who understands how to leverage Google Ads, Meta Ads, email marketing, SEO, and content creation to deliver measurable business results.
Key Responsibilities
- Plan, launch, and optimize Google Ads campaigns (Search, Display, YouTube, Performance Max).
- Create and manage Meta advertising campaigns across Facebook and Instagram.
- Monitor campaign performance and continuously improve lead quality, conversion rates, and ROI.
- Implement retargeting and audience segmentation strategies.
- Develop lead funnels and landing page strategies to maximize conversions.
- Drive targeted traffic to the company website through paid and organic channels.
- Analyze website performance using Google Analytics, Search Console, and other reporting tools.
- Work closely with sales teams to ensure lead quality aligns with business objectives.
- Optimize user journeys and conversion pathways across all digital assets.
- Execute on page and off page SEO strategies.
- Conduct keyword research and competitor analysis.
- Optimize website content, metadata, and landing pages.
Requirements
- Minimum 2 years of experience in digital marketing and lead generation.
- Strong experience with Google Ads, Meta Ads Manager, Google Analytics, Google Search Console, Email Marketing Platforms, and Canva.
- Proven track record of generating qualified leads through digital channels.
- Understanding of SEO best practices and website optimization.
- Strong analytical and reporting skills.
- Excellent communication and organizational abilities.
- Experience within real estate, property development, or luxury brands (preferred).
- Knowledge of CRM systems and lead management platforms (preferred).
- Experience with landing page builders and marketing automation tools (preferred).
- Basic video editing skills for social media content (preferred).
Key Performance Indicators (KPIs)
- Number of qualified leads generated.
- Cost per lead (CPL).
- Return on ad spend (ROAS).
- Website traffic growth.
- Organic search ranking improvements.
- Lead to meeting conversion rate.
- Email campaign engagement metrics.
- Contribution to overall company revenue.
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