Digital Marketing Specialist

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies focused on lead generation, brand visibility, and conversion for the manufacturing sector
• Manage B2B digital campaigns across multiple platforms (LinkedIn, Google Ads, industry specific forums) to generate qualified leads and drive traffic to the website
• Optimize the website for SEO, ensuring content is aligned with manufacturing related search terms, product categories, and services to drive organic traffic from search engines
• Develop and execute PPC campaigns (Google Ads, Bing, LinkedIn) focused on B2B audience targeting, driving conversions for inquiries, RFPs, and product demos
• Leverage content marketing (case studies, white papers, technical blogs, product specifications) to educate potential clients on the benefits and applications of our manufacturing solutions
• Manage and maintain social media channels, including LinkedIn, Twitter, and industry specific platforms, to engage with industry professionals and generate interest in our products
• Collaborate with the sales team to align digital marketing efforts with their goals, ensuring that lead generation and nurturing efforts translate into sales
• Analyze and report on digital marketing performance, tracking key metrics like lead volume, cost per lead, conversion rates, and customer acquisition cost to optimize strategies
• Create and manage email marketing campaigns to nurture leads and promote product launches, events, or company news to existing and potential clients
• Stay updated with industry trends, competitor activities, and digital marketing innovations within the manufacturing and industrial sectors
• Optimize landing pages and lead capture forms to improve conversion rates and overall user experience for prospects
• Work with cross functional teams to ensure all digital content and collateral are consistent with brand guidelines and industry standards