Digital Marketing Specialist
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Key skills for this role
About the Role
A confidential company in Doha is seeking a Digital Marketing Specialist to oversee and coordinate all aspects of digital presence. The role involves developing content, optimizing SEO, managing Google Ads, and analyzing performance.
Key Skills for This Role
Responsibilities
- Work closely with team members to align market information data to drive insights and improvement in all aspects of the online/app/web experience.
- Optimize content on the websites through SEO on site best practices and Google’s accessibility guidelines.
- Provide support to all online marketing strategies, prioritizing projects and recommending tactics to maximize online traffic.
- Build good working relationships with relevant internal stakeholders and teams to ensure successful digital presence.
- Identify new opportunities beyond current organizational thinking and encourage strategic partners to embrace digitalization.
- Work closely with stakeholders (F&B and R&M) to align on improving brand awareness and delivering seamless customer digital experience.
- Regularly update and review company’s webpages and websites.
- Advise on optimal Google ad designs and content and optimize ad conversions and revenue.
- Design, develop and optimize Google ads settings, i.e. goals, audience lists etc.
- Ensure effective GA and Google ad integration.
- Identify trends and insights, and optimize spend and performance based on insights.
- Plan, execute, and measure experiments, A/B testing and digital conversion tests on multiple variants.
Requirements
- Degree in IT related or digital marketing field
- Advanced Google certifications (Google Analytics Individual Certification, Google Ads Search Certification, Google Digital Marketing Certification)
- 4 5 years of digital marketing experience
- Proficiency in Microsoft Office Suite, with emphasis on Excel
- Ability to edit HTML/CSS code
- Strong data analytical skills
- Excellent knowledge of SEO best practices
- Fluency in English essential (Arabic an advantage)
Full Job Posting
Role Overview
- The Digital Marketing Specialist will oversee, develop, and coordinate all aspects of company’s digital presence, executing the organizations’ digital marketing strategy and liaising with internal and external stakeholders as necessary to ensure that targets are met.
- The Digital Marketing Specialist will manage all company entities digital marketing, developing content, expanding exposure, and building a solid digital presence.
Key Responsibilities
- Work closely with the team members to align market information data to drive insights and improvement in all aspects of the online/app/web experience.
- Optimize content on the websites through SEO on site best practices and Google’s accessibility guidelines.
- Provide support to all online marketing strategies, prioritizing projects and recommending tactics and actions to maximize online traffic, varying target audiences.
- Build good working relationships with relevant internal stakeholders and teams to ensure successful and strong digital presence.
- Identify new opportunity beyond current organizational thinking, encourage and assist strategic partners to embrace digitalization.
- Work closely with the stakeholders (F&B and R&M) to align on continuously improving brand awareness and delivering a seamless customer digital experience.
- Work closely with the stakeholders (F&B and R&M) to best exploit upcoming current tools and platforms.
- Regularly update and review company’s webpages and websites.
- Advice on optimal Google ad designs and content and optimize adverts conversions and revenue.
- Design, develop and optimize Google ads setting, i.e. goals, audience lists etc.
- Ensure effective GA and Google ad integration.
- Identify trends and insights, and optimize spend and performance based on the insights.
Qualifications
- Degree in IT related or digital marketing field.
- Must have advanced Google certifications (Google Analytics Individual Certification, Google Ads Search Certification, Google Digital Marketing Certification) with good knowledge of GA4.
- 4 5 years experienced in digital marketing experience.
- Technical skills including proficiency in Microsoft Office Suite, with an emphasis on Excel HTML/CSS and ability to edit HTML/CSS code.
Key Attributes
- Strong data analytical skills.
- Strong experience with Google suites.
- Strong knowledge of web design.
- Experience with analytics software including Google Analytics, Hotjar, etc.
- Excellent knowledge of SEO best practices.
- Fluency in English essential (Arabic an advantage).
- Excellent business acumen and willingness to be hands on.
- Excellent customer service skills and orientation.
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