Digital Marketing Section Manager | alfanar Electric

Job purpose

Audience and campaign management

• Create measurable audience segmentation and persona plans.
• Implement lead generation, remarketing and nurture campaigns across digital platforms.
• Coordinate social media activities for promotions, lead generation and reengagement campaigns.

SEO and analytics

• Execute and improve organic search tactics for Google, Bing and other search engines.
• Perform keyword expansion and work with content teams to improve SEO content and promotion.
• Track website analytics and SEO initiatives, report performance and recommend website optimisation actions.

Social media management

• Develop and manage social media content calendars aligned with brand voice and marketing initiatives.
• Manage, optimise and analyse social media advertising campaigns across three divisions.
• Supervise community management, maintain secure accounts and track growth, engagement and ROI dashboards.
• Monitor social media trends, tools and metrics to improve marketing effectiveness.

Leadership and business management

• Recruit, recognise, develop and assess employees and build a second line of management.
• Translate corporate goals into business plans, monitor execution, manage budgets and expenses, and provide progress reports.
• Develop organisational structures, written systems, policies and procedures and identify automation opportunities.
• Ensure a safe, secure and legal work environment and adapt to new techniques, technologies and business models.

Qualifications and experience

• Bachelor's degree in Marketing and Communication.
• 6 to 10 years of experience.
• Experience in market analysis, market research, market segmentation analysis, marketing and sales strategies, marketing programmes and marketing strategies.
• Ability to lead people, manage performance, plan business activity, control budgets and improve processes.

About alfanar