Digital Marketing Manager
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Key skills for this role
About the Role
Alawaly Real Estate seeks a Digital Marketing Manager to lead paid advertising campaigns across Meta, Snapchat, TikTok, and Google for real estate projects. The role requires strategic planning, budget management, performance analytics, and alignment with sales targets.
Key Skills for This Role
Responsibilities
- Develop and execute comprehensive digital marketing strategies for real estate projects
- Plan, launch, and manage paid advertising campaigns across Meta, Snapchat, TikTok, Google Search, Google Display, and other channels
- Manage and allocate advertising budgets efficiently across channels based on performance
- Monitor daily campaign performance and analyze key metrics such as CPL, CTR, CPC, CPM, Conversion Rate
- Oversee UTM tracking, Pixels, and Conversion Events setup; ensure tracking accuracy using GTM and GA4
- Build and maintain interactive data dashboards using Looker Studio or Power BI for senior management
- Coordinate with sales and customer service teams to assess lead quality and monitor conversion funnel
- Propose and optimize landing pages and lead forms to enhance digital customer experience
- Execute retargeting campaigns and build Lookalike/Custom audiences
- Provide data driven creative briefs and spearhead A/B testing for ad copy, designs, videos, and landing pages
- Supervise and evaluate performance of external digital agencies and vendors
- Conduct ongoing digital competitor analysis and stay updated on ad platform algorithms and real estate marketing trends
Requirements
- Bachelor's degree in Marketing, Digital Marketing, Business Administration, or related field
- Minimum 6 years of hands on experience in digital marketing with paid performance campaigns
- Minimum 3 years dedicated to Lead Generation campaigns, ideally in real estate or high ticket industries
- Previous experience in real estate development, brokerages, PropTech, or digital agencies managing real estate portfolios
- Proven experience managing mid to large scale monthly ad budgets with demonstrable ROI data
- Professional fluency in both Arabic and English
Full Job Posting
About the Role
- Lead, manage, and optimize the company’s digital marketing ecosystem and paid advertising campaigns across various real estate projects.
- Focus on strategic campaign planning, budget management, performance optimization, and advanced data analytics to maximize lead quality.
- Align digital marketing initiatives with sales targets to drive commercial growth and higher conversion rates.
Key Responsibilities
- Develop and execute comprehensive digital marketing strategies for real estate projects in coordination with the Marketing Manager.
- Plan, launch, and manage paid advertising campaigns across Meta, Snapchat, TikTok, Google Search, Google Display, and other channels.
- Define clear advertising objectives tailored to each project stage (Awareness, Traffic, Lead Generation, Retargeting, Conversion Optimization).
- Manage and allocate advertising budgets efficiently across channels based on daily and weekly performance.
- Monitor daily campaign performance and analyze key metrics such as CPL, CTR, CPC, CPM, Conversion Rate, and Cost per Qualified Lead.
- Oversee UTM tracking, Pixels, and Conversion Events; ensure tracking accuracy using Google Tag Manager and Google Analytics 4.
- Build and maintain interactive data dashboards using Looker Studio, Power BI, etc. to present performance to senior management.
- Coordinate with sales and customer service teams to assess lead quality, monitor conversion funnel, and act on sales feedback.
- Propose and optimize dedicated landing pages and lead forms to enhance digital customer experience from ad click to registration.
- Execute advanced retargeting campaigns and build Lookalike/Custom audiences to capture high intent prospects.
- Provide data driven creative briefs to content and design teams; spearhead A/B testing for ad copy, designs, videos, and landing pages.
- Supervise and evaluate performance of external digital agencies, platforms, and vendors to ensure data transparency and ROI.
Technical Skills
- Mastery of Meta Ads Manager, Snapchat Ads Manager, TikTok Ads Manager, and Google Ads (Search, Display, Performance Max).
- Advanced proficiency in GA4, Google Tag Manager, Conversion API (CAPI), and complex tracking plan setup.
- Ability to build performance dashboards using Looker Studio, Power BI, or equivalent tools.
- Deep understanding of digital KPIs (CTR, CPC, CPM, CPL, CPA, ROAS) and ability to turn raw data into actionable insights.
- Proven experience in generating high value leads and understanding the real estate customer journey.
- Experience with CRM systems (e.g., Bitrix24, HubSpot, Salesforce, Zoho) and linking ad data to sales pipeline.
- Solid understanding of SEO and SEM, including Google Keyword Planner and negative keyword strategies.
- Competency in designing and executing structured A/B testing for creatives, landing pages, and audiences.
- Ability to manage mid to large scale monthly budgets and interpret diverse attribution models.
Behavioral & Soft Skills
- Strong analytical and data driven mindset.
- High precision and attention to detail when analyzing numbers.
- Swift decision making and problem solving capabilities.
- Strong financial accountability and budget ownership.
- Excellent communication skills to bridge marketing, sales, and executive management.
- Agile mindset with commitment to continuous optimization.
- Ability to work effectively under pressure and hit tight lead targets.
Qualifications & Experience
- Bachelor’s degree in Marketing, Digital Marketing, Business Administration, or related field.
- Minimum of 6 years of hands on experience in digital marketing with proven track record in paid performance campaigns.
- Minimum of 3 years dedicated to Lead Generation campaigns, ideally within real estate or high ticket/long sales cycle industries.
- Previous experience within real estate development companies, real estate brokerages, PropTech platforms, or digital performance agencies managing real estate portfolios.
- Proven experience managing mid to large scale monthly ad budgets with demonstrable ROI data.
- Professional fluency in both Arabic and English.
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