Digital Marketing Manager

Role Summary

Key Responsibilities

• Develop and execute performance marketing strategies across Google, Meta, and other relevant paid digital channels.
• Manage paid search, paid social, display, programmatic, and retargeting campaigns.
• Optimize the end-to-end conversion funnel and improve conversion, acquisition efficiency, and funnel performance.
• Monitor ROAS, ROI, CPA, CPL, CPC, CTR, conversion rates, and customer acquisition costs.
• Analyze campaign, audience, and conversion data to identify trends and opportunities.
• Manage campaign budgets and optimize channel and campaign allocation.
• Develop performance dashboards and reporting frameworks for marketing effectiveness and business impact.
• Lead A/B testing across audiences, creatives, landing pages, and campaign strategies.
• Maintain account structures, naming conventions, tracking, audience management, governance, and documentation standards.
• Support Google Analytics, Google Tag Manager, conversion tracking, and attribution implementation.
• Translate business objectives into measurable KPIs and provide performance insights to management.
• Manage external agencies and test emerging performance channels, platforms, and technologies.

Experience and Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• At least 8 years of digital marketing experience with significant performance marketing and digital analytics experience.
• Experience with Google Tag Manager, pixels, events, and campaign tracking frameworks.
• Good understanding of attribution, conversion tracking, and marketing funnels.
• Performance marketing, media, or digital agency experience is preferred.
• Google Ads, Google Analytics, or Meta certifications are preferred.

About PureHealth

Why Join Us

• The role offers the opportunity to contribute to a technology and human-centered healthcare transformation.