Digital Marketing Manager
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Key skills for this role
Role Overview
The role drives integrated marketing strategies for Sheraton Grand Hotel, Dubai.
The position focuses on demand generation, brand-accretive guest experiences and loyalty.
Hotel, spa and F&B marketing are central to the role.
Key Skills for This Role
Full Job Posting
Position Purpose
The role drives integrated marketing strategies for Sheraton Grand Hotel, Dubai.
The position focuses on demand generation, brand-accretive guest experiences and loyalty.
Hotel, spa and F&B marketing are central to the role.
Essential Functions
- Execute annual marketing plans and budgets in line with hotel priorities and revenue targets.
- Create content and brief agencies for copywriting, photography and video shoots under brand guidelines.
- Activate spas, restaurants and bars through positioning, events and local marketing activities.
- Champion the brand across hotel teams and guest experiences.
- Coordinate multilingual tactical campaigns with property, regional and country digital marketing teams.
- Manage marketing partnerships, loyalty activities, sales collateral and tactical promotions.
- Manage social media strategy, online reputation and guest engagement.
- Support local PR, media relations, promotional events, property shoots and community partnerships.
- Ensure compliance with Marriott and brand marketing standards and programmes.
Knowledge, Skills and Abilities
- Experience across the marketing mix, preferably with a high-end leisure brand.
- Strong understanding of hotel, spa and F&B marketing.
- English speaking, reading, writing and comprehension ability is required.
- Excellent verbal and written internal and external communication skills.
- Event management, organizational, analytical and action-planning skills are required.
- Understanding of digital consumer trends and knowledge of hotel computer systems are required.
- Experience managing a PR agency is a plus.
Qualification Standards
- Ability to communicate effectively with other departments and work within operational and brand guidelines.
- Ability to plan and prioritize work, solve problems and analyze issues and trends.
- Ability to work with different cultures and settings and build lasting internal and external relationships.
- Bachelor's degree required.
Physical Conditions
- The job may require extended periods of sitting at a computer.
- The job may require extended periods of standing or walking, as well as bending, reaching or lifting.
- The role requires operating computers and computerized equipment.
Human Resources Vision
The organization aims to support valued talent, professional growth, ethical conduct, diversity and inclusion.
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