Digital Marketing Manager

Digital Marketing Manager

Key Responsibilities

• Develop and execute integrated digital marketing strategies aligned with the company’s branding, sales, and business objectives.
• Drive lead generation initiatives for ongoing and upcoming projects, ensuring quality leads are delivered to the sales team.
• Manage and optimize paid digital campaigns across Google, Meta, LinkedIn, YouTube, TikTok, and other relevant platforms.
• Monitor campaign performance, KPIs, lead quality, and conversion metrics, while continuously optimizing ROI and marketing effectiveness.
• Coordinate with sales teams to ensure timely lead follow-up, reporting, and campaign alignment.
• Develop and manage social media strategies, content calendars, and audience engagement initiatives across all digital channels.
• Oversee website management, SEO/SEM strategies, landing pages, and digital content updates to enhance online visibility and user experience.
• Work closely with creative agencies, designers, photographers, videographers, and external vendors to develop marketing campaigns and promotional materials.
• Manage CRM integration, marketing automation, email campaigns, and customer engagement activities.
• Analyze market trends, customer behavior, competitor activities, and emerging digital trends within the UAE real estate market.
• Support project launches, events, and promotional campaigns through targeted digital marketing initiatives.
• Prepare regular performance reports, campaign analysis, and presentations for management review.
• Ensure all digital marketing activities are aligned with brand guidelines and company standards.

Qualifications- Knowledge And Skills And Abilities And Specifications

• Bachelor’s degree in Marketing, Digital Media, Business Administration, Communications, or a related field.
• Minimum 3-5 years of experience in digital marketing, preferably within the UAE real estate developer industry.
• Proven experience in lead generation campaigns for residential, mixed-use, or luxury real estate developments.
• Strong expertise in performance marketing, social media management, SEO/SEM, Google Analytics, and CRM platforms.
• Fluency in Arabic and English is preferred.
• Experience managing external agencies, creative teams, and digital vendors.
• Strong analytical, communication, and stakeholder management skills.
• Ability to work in a fast-paced and target-driven environment.