Digital Marketing and Communications Executive

Company Description

Job Description

Digital Marketing And Communications Executive

Marketing Strategy & Execution

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• Support the development and execution of marketing campaigns across digital, print, and event platforms.
• Assist in planning and implementing marketing strategies to drive brand growth and align with overall business objectives.
• Collaborate with the marketing team to ensure consistent messaging and execution of marketing activities.

Social Media & Digital Marketing

• Manage and grow social media platforms (Facebook, Instagram, LinkedIn, etc.), creating engaging content to increase audience engagement and brand awareness.
• Monitor social media performance and adjust strategies based on analytics and performance metrics.
• Assist in managing paid social media campaigns (Facebook Ads, Instagram Ads) under guidance.

Public Relations & Media Relations

• Assist in developing and executing PR strategies to enhance brand visibility.
• Build and maintain relationships with key media outlets, journalists, influencers, and stakeholders.
• Create and distribute press releases, media kits, and coordinate media outreach.
• Track media coverage and evaluate the success of PR campaigns.

Event Planning & Local Collaborations

• Help plan, organize, and execute promotional events, local collaborations, and partnerships to increase brand exposure.
• Work with relevant departments to coordinate logistics and assist with event management.

Content Creation & Administration

• Assist in the creation of press materials, including press releases, fact sheets, media kits, and digital content.
• Coordinate photoshoots and ensure all marketing materials align with brand and editorial standards.
• Support administrative tasks within the Marketing & Communications department, such as preparing monthly reports and maintaining media databases.

Additional Responsibilities

• Marketing Support: Maintain a thorough understanding of hotel services, features, and promotional activities to effectively communicate with guests and media.
• Media Relations: Regularly update the media list and monitor industry news and trends to identify new opportunities.
• Event Coordination: Assist with guest and VIP coordination for media events, receptions, and press conferences.
• Performance Analysis: Analyze and report on the performance of marketing campaigns to help refine strategies and achieve better results.

Qualifications

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• Educational Background: Bachelor’s degree in Marketing, Public Relations, Communications, or a related field.
• Experience: 1-2 years of relevant experience in digital marketing, public relations, or social media management (internships, part-time roles, or related experience will be considered). Prior experience with hotel or brand marketing is preferred.
• Skills:
• + Strong written and verbal communication skills.
• + Creative mindset with the ability to generate innovative content ideas.
• + Familiarity with digital marketing tools, social media platforms, and analytics.
• + Proficient in graphic design and content creation (experience with design software is a plus).
• + A proactive attitude, with the ability to work independently and as part of a team.
• Languages: Fluency in English (written and spoken). Arabic is an advantage.

Personal Attributes

• A passionate and self-driven marketing professional who thrives in a fast-paced, ever-evolving environment.
• Excellent organizational and multitasking skills with great attention to detail.
• Strong interpersonal skills and the ability to build relationships with both internal teams and external stakeholders.
• A creative and strategic thinker with the ability to bring fresh ideas to the table.

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